Content, AI and Digital Marketing Specialist

Location: Montreal

Job Summary: A versatile role that allows you to develop your skills in several areas

At SIGMA-RH, a growing technological company present in Quebec and France, we reinvent human resources management through an integrated solution driven by innovation and artificial intelligence. Whatever your role, you will contribute to projects that have a concrete impact on thousands of users and participate in the evolution of a platform that transforms the daily lives of organizations. Together, let's shape the future of work.

Your responsibilities

Reporting to the Global Marketing and Communications Leader, you play a key role in the visibility of SIGMA-RH in our Canadian and French markets.

You contribute to the creation of engaging content, the management of our digital presence, and the deployment of marketing campaigns and initiatives aimed at promoting our brand, expertise, and solutions. Thanks to your creativity and mastery of artificial intelligence tools, you participate in the continuous improvement of our marketing practices and contribute to increasing the impact, quality, and efficiency of our initiatives.

The challenges you will face

Create high-value content

Write and adapt various marketing content such as articles, case studies, web pages, emails, social media posts, presentations, and promotional tools;

Transform complex, technical, or strategic topics into clear, relevant, and engaging content;

Produce quality content in French and English, taking into account the realities of different markets;

Ensure the consistency of messages and the respect of the brand tone across all communication channels;

Use artificial intelligence tools to support research, ideation, optimization, and content creation.

Develop our digital presence

Participate in the editorial calendar management and content planning;

Create, adapt, and publish content on various digital platforms and social media;

Contribute to the continuous optimization of content performance based on observed results;

Conduct a constant watch of marketing, technological trends, and industry best practices;

Collaborate with internal experts to highlight their expertise through various content formats.

Design visual and multimedia content

Produce attractive visuals for campaigns, events, the website, and social media;

Participate in the creation of video capsules, interviews, customer testimonials, and promotional content;

Collaborate on scriptwriting, editing, subtitling, and format adaptation according to platforms;

Ensure compliance with SIGMA-RH's visual identity and quality standards.

Support marketing campaigns and projects

Collaborate on the planning, deployment, and optimization of multichannel marketing campaigns;

Participate in the creation of marketing assets needed for campaigns: content, visuals, landing pages, emails, and calls to action;

Contribute to marketing automation initiatives and communication journeys;

Ensure the tracking of deadlines, deliverables, and various stages of implementation;

Work closely with different teams within the organization to support business objectives;

Collaborate with internal and external partners on marketing and communication projects;

Participate in the preparation and coordination of webinars, events, launches, and other visibility initiatives;

Contribute to the continuous improvement of tools, work methods, and marketing processes to increase team efficiency.

What will make you successful

Degree in marketing, communications, multimedia, or a related field;

Three to five years of relevant experience in content marketing, communications, or digital marketing;

Excellent writing skills and demonstrated ability to create quality content for different audiences;

Excellent mastery of French, both orally and in writing;

Very good professional mastery of English;

Experience in digital content creation, social media, and marketing communication;

Good mastery of design and content production tools such as Canva, Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, or equivalents);

Experience with content management and marketing automation platforms such as HubSpot, WordPress, Mailchimp, or similar platforms;

Comfort with professional social networks and publishing management tools;

Hands-on experience with artificial intelligence tools applied to content creation, research, image, or video, and ability to use them effectively to improve productivity, quality, and the speed of execution of deliverables (ChatGPT, Microsoft Copilot, Claude, Canva AI, Adobe Firefly, or equivalent tools);

Great autonomy, sense of organization, and ability to manage multiple projects simultaneously;

Creativity, curiosity, and desire to innovate;

Excellent collaboration and communication skills.

Additional assets that will make a difference

Experience in a B2B, SaaS, or technological environment;

• Knowledge of the human resources domain or enterprise software;
• Knowledge of natural search engine optimization (SEO) principles;

Experience with advanced CRM or marketing automation platforms;

A portfolio demonstrating your achievements in writing, content creation, or digital marketing will be considered an important asset.

Why join SIGMA-RH

A growing Quebec-based technological company that transforms human resources management through innovation and artificial intelligence; A passionate team that values collaboration, innovation, and knowledge sharing;

Diverse projects where creativity, technology, and strategy meet;

The opportunity to experiment with and integrate AI at the heart of your achievements; A hybrid work mode favoring the balance between professional and personal life; A comprehensive group insurance plan; A retirement plan with employer contribution;

An employee assistance program and access to virtual medicine;

Coverage of the OPUS card and BIXI subscription;

Modern offices located in the heart of the Olympic Park;

Join us to transform tomorrow's HR!