Marketing Programs Manager – Acquisition and Growth

Maya HTT is a leader in digital engineering solutions and a trusted partner of Siemens Digital Industries Software. For over 40 years, we help manufacturers innovate through simulation, product lifecycle management (PLM), digital manufacturing, industrial artificial intelligence, and engineering services.

Our Marketing team collaborates closely with Sales, Business Development, and Strategic Partner teams to enhance our brand's visibility, strengthen customer engagement, and support pipeline growth in North America and Europe.

The Marketing Programs Manager – Acquisition and Growth is responsible for planning, executing, and continuously optimizing Maya HTT's marketing programs aimed at acquiring new customers, developing existing accounts, and driving revenue growth.

This role will oversee programs for Business Development Representatives (BDRs), customer lifecycle marketing, Account-Based Marketing (ABM) campaigns, customer communications, and growth initiatives focused on cross-selling, incentive selling, renewals, and customer engagement.

In close collaboration with Sales, Business Development, Customer Success, Sales Operations, and Marketing teams, this person will implement evolving programs to strengthen customer relationships, grow the pipeline, and maximize customer lifetime value.

Key Responsibilities

Marketing Programs and Campaign Execution

• Develop and implement integrated marketing programs supporting the generation of pipeline from Business Development Representatives (BDRs) and strategic sales initiatives.
• Deploy Account-Based Marketing (ABM) campaigns targeting strategic prospects and existing customers, with a focus on cross-selling, incentive selling, renewals, and account reactivation.
• Measure campaign performance and continuously optimize their effectiveness.
• Collaborate with Sales, Business Development, and Customer Success teams to identify and implement opportunities for existing account development.

Marketing Performance and Technologies

• Track performance indicators related to pipeline, campaigns, customer engagement, and program ROI.
• Develop dashboards, analytics, and recommendations to support data-driven decision-making.
• Leverage Salesforce, marketing automation platforms, Power BI, and artificial intelligence tools to enhance campaign efficiency and process effectiveness.

Interfunctional Collaboration

• Collaborate with Marketing, Sales, Business Development, Customer Success, Sales Operations, Product Management, and strategic partners to deploy integrated programs supporting growth.
• Participate in continuous improvement initiatives for marketing practices and processes.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or a related field.
• Minimum of five (5) years of experience in B2B marketing, customer marketing, Account-Based Marketing (ABM), demand generation, or program management.
• Demonstrated experience in implementing programs to grow the pipeline, increase customer retention, and drive revenue growth.
• Excellent communication skills in French and English. *(The role requires regular interactions with colleagues, vendors, and customers located outside Quebec, Canada, and internationally.)*
• Proficiency in Salesforce (SFDC), Pardot / Marketing Cloud Account Engagement or equivalent marketing automation platform, Power BI, Microsoft Excel, and generative artificial intelligence tools such as Claude, ChatGPT, or comparable solutions.
• Experience in the engineering, industrial technologies, or manufacturing sectors is a plus.
• Strong analytical, project management, and interfunctional collaboration skills.
• Strong orientation towards continuous improvement and learning.

Why Join Maya HTT?

• Flexible schedule and hybrid work model. Office located in downtown Montreal, just two minutes' walk from the Atwater metro station.
• Permanent position offering competitive compensation.
• 100% employer-paid comprehensive benefits package from day one (medical, dental, vision, life, and short- and long-term disability insurance).
• Collective pension savings plan (REER / RPDB) with employer contribution, available from day one.
• Excellent advancement opportunities through flexible career paths promoting internal mobility.
• Learning opportunities from industry-recognized experts to develop your skills.
• Generous leave policy promoting a healthy work-life balance, including flexible vacation policy, sick and personal leave, and a lighter summer schedule.
• Structured onboarding program offering support from day one to foster your success.
• The opportunity to join a recognized, award-winning company, globally recognized as a leader in its industry.
• Our Recruitment Process
• Pre-screening with Human Resources Virtual interviews via Microsoft Teams Job offer