Conversion Rate Optimization (CRO) Analyst

Conversion Rate Optimization (CRO) Analyst locations

Montreal CA CV time type

Full-time posted on

Posted 3 day(s) ago job requisition id CAA101119

Here, you don't just analyze data: you influence how thousands of people experience their digital journey. Every experiment is an opportunity to innovate, learn, and improve our results.

As a Conversion Rate Optimization (CRO) Analyst at CAA-Quebec, you will play a key role in improving digital performance. You will analyze user behavior, identify optimization opportunities, and drive experiments to maximize conversions, engagement, online service adoption, and digital revenue.

This is a regular 35-hour per week position. This position can be held in Montreal or Quebec and your presence in the office will be required 2 days per week.

Work with heart in the pierre-françois team.

• Analyze the performance of digital journeys and user behavior to identify friction points, optimization opportunities, and growth levers.
• Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
• Design and implement various tests (A/B, multivariate, personalization) to optimize conversions and the performance of digital journeys.
• Recommend optimizations to content, interfaces, and user journeys based on best practices, SEO, and AI capabilities.
• Ensure the integrity, quality, and exploitation of digital data used in analytical, advertising, and marketing platforms.
• Stay informed about trends, best practices, and advancements in AI to identify new growth opportunities.
• Generate strategic analyses and recommendations that guide optimization priorities for the digital ecosystem and support decision-making.
• Collaborate closely with analytical, CRM, marketing, and technology teams to maximize the value of digital data and accelerate growth.

You give meaning to our mission, here's what we offer you.

• Comprehensive group insurance.
• Retirement plan (2 to 6% and we match your contributions).
• 4 weeks of vacation.
• Annual bonus through our shared success program.
• Employee and family assistance program.
• Free CAA-Quebec membership card.
• Various discounts at our Travel Centers, for your insurance, and with our partners.

Add your skills to ours.

• Bachelor's degree in business administration, digital marketing, e-commerce, or a related field.
• Minimum 4 years of experience in a similar role.
• Strong ability to analyze data, create dashboards, and interpret performance metrics.
• Proficiency in generative AI tools and ability to leverage them to optimize analysis, experimentation, and digital performance.
• Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
• In-depth knowledge of SEO best practices.
• Ability to explore different approaches and recommend flexible, scalable, and business-aligned solutions.
• Synthesis mindset and rigor in task execution.
• Supporting Quebecers from A to Z is our common mission.

Assisting our members has been in our DNA since 1904. Their needs are at the heart of all our decisions. What matters most to us is helping them get back to their activities quickly. We support them in their daily lives, at all times. CAA-Quebec starts with 3 letters and continues with more than 1000, because every employee has their initials, their trajectory, and their strengths.

Join us and add your initials to ours.

caaquebec.com/fr/carrieres