Business Intelligence, Marketing and CRM Analyst

Do you want to shine a famous Quebec brand while contributing to an organization that entertains, inspires and acts responsibly? Join our Corporate Social Responsibility and Marketing team. Our expertise in communications, brand image, public relations, corporate social responsibility, marketing and digital complement each other to shine Loto-Québec, build lasting relationships with our customers and partners, and create experiences that make a difference. Every project is an opportunity to innovate, collaborate and contribute to an organization in constant evolution. If you want to give impact to your talent, your place might be with us!

Employee Status

Regular / Permanent

Schedule

Full-time

Work Period

Day

Number of Hours per Week 37.5

The Position

Are you passionate about data and its power to influence business decisions? Do you enjoy understanding customer behavior, measuring the impact of marketing initiatives, and transforming analyses into concrete recommendations?

If you excel at turning complex data into strategic recommendations and want to have a concrete impact on business decisions, here you will actively contribute to the evolution of our CRM and customer lifecycle strategies by identifying opportunities that maximize marketing performance and customer value.

You will need to:

• act as a resource regarding the use of customer data by contributing to the design, evolution, and structuring of data;
• ensure the quality, integrity, and consistency of CRM ecosystem data to support marketing initiatives and decision-making;
• develop behavioral segmentations and audiences aligned with business objectives, and manage them;
• exploit and interpret customer data and analytical models to analyze campaign performance and identify optimization opportunities;
• understand, analyze, and optimize customer journeys and activation and reactivation scenarios;
• translate business objectives into activation logics, targeting rules, automation, and personalization strategies that enhance customer value;
• implement behavioral triggers and optimize marketing pressure and exclusion rules to ensure a consistent and performant customer experience;
• tackle several other challenges not listed here, as our Company is a great playground!

Essential Requirements

• Bachelor's degree in marketing, analytics, information technology, or another relevant field
• Minimum of 6 years of experience in business intelligence, customer relationship marketing, CRM, or MarTech

Other Requirements

• Significant experience with Salesforce (SFMC, Data Cloud, Loyalty, or equivalent)
• Experience in data management, segmentation, or marketing automation
• Experience in SQL programming
• Advanced understanding of CRM architectures and data models
• Mastery of segmentation, automation, and customer journey logics
• Ability to leverage analytical models and performance indicators
• Agility and technological curiosity
• Systemic thinking and ability to navigate complex environments
• Experimental spirit and solution-oriented mindset
• Comfort with ambiguity and strong adaptability
• Ability to collaborate with multidisciplinary teams
• Work Conditions

In addition to working in a fun, enriching, and dynamic environment, you will benefit from a wide range of competitive benefits:

• Permanent position that includes an extensive range of social benefits
• A hybrid remote work model applies to this position
• It's your turn, join Jean-Philippe Paquin's team!

In accordance with the Company's security policy, obtaining this position is conditional upon security checks performed by the employer. Received applications will be processed according to the priority order established in the Company's policies, regulations, or collective agreements. Please note that we will only communicate with selected candidates for an interview.

About loto-québec

Loto-Québec was created in 1969 to oversee games of chance and money. For over 50 years, we have been inspiring Quebecers and Quebecers thanks to our lottery, casino games, online games, bingo, and Kinzo offerings. Loto-Québec is a vibrant culture, unique work environments, and above all, more than 5,000 people working together to offer responsible, innovative, and high-color entertainment.

Request Number 09082

Closing Date 07-08-2026

Apply Share