Marketing Acquisition Strategist

The Lepointdevente.com team is expanding! We are looking for a proactive Marketing Acquisition Strategist to join our team.

Hours: Full-time permanent position

Location: Hybrid: Remote work and offices in Montreal or Quebec

Salary: Between $55,000 and $60,000

We are seeking an energetic performance marketing strategist. Your main mission: recruit new event organizers and directly contribute to the growth of Lepointdevente.com.

Through effective acquisition strategies, you will generate qualified business opportunities and guide festivals, sports organizations, show producers, and venues until they choose Lepointdevente.com.

You will work closely with the business development team to optimize the conversion journey, while contributing to the brand's visibility and reputation of Lepointdevente.com.

Your Responsibilities 1. B2B Acquisition and Growth (Priority #1 — Attracting Organizers)

Paid Advertising Campaigns: Design, deploy, and optimize acquisition campaigns on LinkedIn Ads, Google Ads (Search/SEM), and Meta to target decision-makers in the event industry.

Inbound Marketing & Lead Magnets: Develop content strategies to attract prospects (e.g., ads pushing case studies, practical guides for festivals, or revenue simulators).

B2B Retargeting: Set up campaigns to recover organizers who visited the "Create an Event" or "Organizers" section without completing their registration.

Multi-Media Strategy: Explore and orchestrate ad placements on other strategic channels (podcasts, specialized media, and high-profile media).

Purchasing and Negotiation: Ensure the selection of media, lead front negotiations for advertising rates, and manage contract follow-ups.

Ideation & Concepts: Brainstorm with the creative team (marketing, design, content) to create the right message, impactful visuals, and tailored advertising concepts.

Analysis and Reporting: Closely monitor essential KPIs and ROI (CPL, CAC, ROAS, CPA, etc.). Extract and analyze monthly statistics to produce clear reports and propose data-driven optimizations.

2. B2C Brand Awareness & Increase Brand Reputation

Online Discoverability & Reputation: Optimize Lepointdevente.com's overall digital presence and ensure good online reputation management.

B2C Campaigns: Coordinate mass-market advertising campaigns to boost the brand's visibility.

Sponsorships and Partnerships: Manage, negotiate, and follow up on strategic media sponsorship and partnership agreements.

3. Related Tasks

Marketing Support to Clients: Act as a strategic advisor to support our external clients (promoters, festivals, venues) in their own marketing strategies to maximize ticket sales.

Email Marketing: Assist in maintaining our databases, designing automations (flows), optimizing open rates, and segmenting sends.

And any other tasks requested by the Director and/or the General Management in connection with the Marketing Strategist role's competencies.

Desired Profile

Requirements

Funnel Vision: Deep understanding of the B2B buyer's conversion journey, from the first click to account creation.

Excellent knowledge of SEM and paid Google Ads, Meta Ads, LinkedIn Ads

Excellent knowledge of SEO and GEO

University degree in a related field

Fluent bilingualism (French and English) both orally and in writing.

Excellent copywriting skills.

Knowledge of the cultural and event industry.

Asset: Experience with a CRM

Skills and Abilities

Excellent ability to prioritize initiatives with the greatest impact.

Curiosity and a strong taste for experimentation.

Autonomy

Analytical mindset

Rigorous, detail-oriented, excellent organizational and priority management skills.

Sales, negotiation, and deal-closing abilities.

Comfort with technologies and collaborative tools (ZOHO CRM, Google Suite, Slack, Jira, etc.).

In-depth knowledge of event marketing.

If this position interests you, please send your resume and cover letter to Caroline Lambert Delorme via the form. (deadline: August 7, 2026)

What We Offer

Flexibility and Work-Life Balance: Enjoy a flexible schedule and a work-life balance policy.

Competitive Benefits: Benefit from a customized benefits program (Tedy), a remote work allowance, and a generous vacation policy.

Health and Well-being: Your well-being is our priority with a comprehensive telemedicine service and an Employee Assistance Program (EAP) for you and your family.

Professional Development and Career: Invest in your future with professional development and training opportunities to help you grow within the company.

Stimulating Culture and Environment: Join a collaborative work environment, participate in the life of our active social club, and receive free tickets to partner events, immersing you in our industry.

To apply, visit the Grenier aux talents website: https://www.grenier.qc.ca/emplois/92533/stratege-acquisition-marketing