Principal Analyst, Insights

Because working at Cossette Media is connecting to an incomparable creative energy. It's collaborating with clients who shine on exciting projects that highlight our strengths and shine globally. It's being surrounded by intelligent and passionate people who have a burning desire to succeed. It's giving a boost to your growth and feeling that you are truly trusted. In short, working at Cossette Media is feeling like you're taking it to the next level.

The Role

We are looking for a brilliant person who loves data and analytics, who masters Excel perfectly, who knows how to use SQL and who understands megadata architecture and pixels. This person will play a crucial role in supporting the Data Infrastructure and Analytics team in producing reports, establishing strategies, monitoring processes, and creating database solutions for our clients. Among the responsibilities of the position:

Responsibilities

• Understand high-level operational needs, break them down into functional needs, and determine data needs.
• Establish key performance indicators and performance metrics for digital campaigns and design solutions, taking into account the client's needs for tracking deliverables.
• Translate stakeholder requirements into report production solutions.
• Analyze user data needs and determine if they can be addressed by recurring automated processes.
• Evaluate new technologies to advance the technology and data architecture based on the organization's business intelligence needs.
• Review system capabilities, production flow, and schedule constraints to assess if solutions are feasible.
• Extract, filter, and group data using logical queries and basic programming.
• Develop and create formats such as tables, grids, charts, density maps, and organizational charts.
• Frequently check data quality to ensure its quality.
• Conduct frequent audits of the implementation of digital insights and make recommendations for improving data structure and report production.
• Work on building and populating client dashboards using the internal data infrastructure.
• Collaborate to analyze and develop multi-platform media results visualization tools, including digital media elements.
• Use web analytics tools such as Adobe Analytics and Google Analytics to provide insights into the performance of digital campaigns.
• Assist in preparing documents and reports for meetings and ongoing communication with clients.
• Contribute to media operations management, ensuring that tag labels (GTM, DTM, etc.), pixel editor, and website tracking settings are correctly implemented and updated as required.
• Other tasks may be assigned to meet the needs of the client, team, and company.

Qualifications

• A passion for megadata technologies and a flexible and creative approach to problem-solving.
• Excellent programming skills, recognized technical leadership, and proven communication skills.
• Experience with *Tag Manager* solutions (Adobe Launch, DTM, Google Tag Manager) and ad serving tools.
• Knowledge of the Google Cloud platform is desirable (Cloud Storage, Google BigQuery).
• Proficiency in data visualization tools such as Google Looker Studio, Tableau, Power BI, etc.
• Proactive enthusiasm to present new ideas.
• Creativity, responsiveness, and adaptability in a dynamic environment, and a desire to learn new skills and abilities.
• Proficiency in Google Sheets / Excel (including pivot tables) and Google Slide / PowerPoint.
• Experience in design, coding, and maintaining SQL databases.
• Experience in website design, conversion, and visibility tracking is an asset (GA, Adobe Analytics).
• Knowledge of front-end and back-end web development would be an asset.
• Practical knowledge of JavaScript/HTML would be an asset.
• University studies in a relevant field.
• Excellent mathematical skills.
• Bilingualism (French and English).

We Value Your Personality

• An innovative and entrepreneurial work environment that encourages ingenuity and individuality - with the best colleagues and the best clients.
• Hybrid work models and flexible schedules, as well as a work from anywhere policy for short-term stays in other regions.
• Generous vacation time starting from 3 weeks + 1 additional week during the holidays.
• Agency summer days (the exact policy varies by campus and agency).
• Modern and open workspaces, with coffee and snacks, located in the heart of the city, near shops and restaurants, and with easy access to public transportation.
• Social events for the team - end-of-year parties, seasonal meetups, weekly happy hours, inspiring conferences, and much more!

We Care About Learning and Human Development

• Internal learning and development sessions and annual career and growth conversations.
• Access to an internal network of professional opportunities across all Plus Compagnie agencies.
• EDI committees and employee resource groups, programs, and initiatives across Plus Compagnie.

Discover our EDI report to learn more about our work and commitment to equity.

We Invest in Your Health and Well-being

• Flexible benefits to suit your lifestyle and life stage - with access to a personal account you can use for a wide variety of expenses, including a gym membership, pet care, tuition fees, and more.
• Comprehensive mental health support, including access to a virtual clinic that offers guided and personalized cognitive-behavioral therapy programs as well as live therapy sessions, access to 24/7 healthcare professionals, and a holistic range of health and well-being resources for you and your family.
• Health and well-being rooms when you need a place to recharge.
• Sick leave and personal leave policies designed so you don't have to worry when an obligation or emergency arises.
• Maternity leave supplement.

Language requirements for the position are evaluated jointly between the manager and the talent acquisition team.

This job posting will expire on (08/27/26)

What You Should Know

*We are very grateful* for the number of talented people who apply every day to work with us. And we thank each of you. We will directly contact the individuals we wish to meet for an interview.

To give meaning to work, it is important to consider different perspectives. We are an equal opportunity employer and we do not discriminate on the basis of age, color, disability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal laws, but the acceptance of difference is what makes Cossette Media what it is, and we would not want it to be otherwise. We are proud of our inclusive and accessible work environment. If you need accommodations during the interview process, please let us know.

By joining Cossette Media, you become part of Plus Compagnie. This network of entrepreneurial agencies is based on collaboration, not competition. It allows each agency - and each individual - to pool its unique capabilities to create magic. You will have the opportunity to take risks, dream big, develop your skills, and grow in your career with the full support of the network and everything it has to offer.