Media Planner

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build a better future for our employees, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere, we bring together the best platforms, talent, and partners to create infinite growth opportunities. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. This is what allows us to deliver exceptional experiences to both our clients and our teams. In this role, it will be essential to adhere to the fundamental values shared by WPP and WPP Media:

• Be extraordinary in leading collectively to inspire transformational creativity.
• Create an open environment by balancing the experiences of employees and clients while fostering trust.
• Lead with optimism by defending growth and development to mobilize the company.

ROLE OVERVIEW

The media planner plays a crucial role in guiding our clients' advertising efforts by contributing to the development of well-informed media strategies that meet client objectives to achieve their marketing goals.

In this role, you will be responsible for developing and updating media plans and corresponding budgets. You will continuously monitor campaign performance and assist specialist teams in analyzing campaign data and parameters to formulate recommendations for optimization.

WHY THIS ROLE IS INTERESTING

• You will contribute to the development and implementation of media strategies for one of the most important advertisers in Canada
• You will participate in the growth and legacy of EssenceMediacom in the industry.
• You will be part of a dynamic and versatile team with access to the best tools, technologies, and research.

YOUR RESPONSIBILITIES

• Participate in the development and execution of media plans
• Use various research tools to conduct market studies, audience analyses, and media consumption studies
• Collaborate with specialized teams (digital and traditional teams, paid search and social media teams) to plan and execute campaigns.
• Analyze campaign performance indicators to evaluate effectiveness and formulate data-driven recommendations for optimization
• Assist in preparing detailed reports and presentations presenting campaign results, insights, and recommendations for clients
• Stay up-to-date with industry trends through specialized reviews, workshops/seminars, and follow industry news
• Supervise all administrative and accounting tasks related to media, including tracking partner invoice reconciliation, verifying monthly media spending reports (BCR), and responding to client billing inquiries

YOUR PROFILE

• Mastery of digital tools: use of digital and social media, passion for emerging media, Google Analytics, Google Images, ability to research topics, etc.
• Demonstrates precision and attention to detail
• Self-motivated and proactive
• Ability to manage multiple projects
• Works well in a team
• Thrives in a constantly evolving environment

YOUR QUALIFICATIONS

• University or college degree in the field of media, marketing, business, or a related field; OR equivalent professional experience
• Minimum of 1 to 2 years as a media planning and/or media buying assistant
• Demonstrated understanding of the basics and concepts of media
• Practical knowledge of syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.)
• Proficiency in Microsoft Office suite
• Ability to communicate concisely and clearly, both orally and in writing, in French and English.
• Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees so they can give their best. We are as committed to employee growth as we are to responsible investment in media. WPP Media employees can leverage the global WPP Media & WPP network to pursue their passions, expand their connections, and learn at the forefront of marketing and advertising. We have numerous employee resource groups and regularly host in-office events highlighting team successes, sharing innovative ideas, and celebrating milestones and events. Our benefits include competitive medical insurance, collective retirement plans, dental and vision coverage, generous paid time off, preferred discounts with our partners, and employee wellness days.

WPP Media is an equal opportunity employer and considers all applications without discrimination or special treatment. We are committed to fostering a culture of respect where everyone feels welcome and has equal opportunities to progress in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration, and connection. That's why we have adopted a hybrid approach, with teams in the office about four days a week. If you need accommodations or flexibility, please discuss this with the recruitment team during the interview process.

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Although we appreciate all applications received, only candidates selected for an interview will be contacted.

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