Social Media Manager / Gestionnaire des médias sociaux - Suzy Mtl

English below...

About the Position

We are looking for a passionate Social Media Manager to drive the strategy and performance of our social media presence.

This key role combines strategic vision with hands-on execution to grow our audience, maximize engagement, and generate measurable business impact. You will be the owner of the social channels, ensuring brand consistency while producing high-performing content—both organic and paid—tailored to each platform. You will have a direct impact on brand growth and revenue, turning trends, content, and media investment into concrete, measurable results.

Key Responsibilities

Strategy & Planning

• Define and lead the overall social media strategy (organic and paid)
• Develop and manage monthly and quarterly content plans
• Oversee the editorial calendar and ensure rigorous execution
• Plan key launches, promotions, and campaigns
• Monitor trends, algorithms, and competitors

Content Creation & Production

• Lead content creation (Reels, TikTok, carousels, stories, visuals)
• Plan and execute shoots
• Produce content (filming, editing, copywriting)
• Ensure visual and editorial consistency
• Maintain a high publishing cadence

Paid Social Media

• Develop paid social media strategy (Meta, TikTok, etc.)
• Develop high-performing creative concepts for paid campaigns
• Lead execution and optimization of paid campaigns, directly managing budgets and performance
• Analyze campaign performance (ROAS, conversions, CPA) and recommend improvements

Community Management

• Manage interactions (messages, comments, customer inquiries)
• Monitor brand sentiment and manage sensitive situations
• Define tone of voice and response standards

Influencer & Partnerships

• Identify and manage influencer relationships
• Develop creative briefs
• Coordinate deliverables and timelines
• Track and optimize collaboration performance

Collaboration & External Management

• Act as the main point of contact with agencies, influencers, etc.
• Collaborate with marketing, e-commerce, and product teams
• Ensure alignment between organic and paid content

Performance & Analysis

• Define and track performance indicators (KPIs)
• Analyze performance and provide recommendations
• Track traffic, conversions, and revenue from social media
• Continuously optimize strategies (organic and paid)

Governance & Brand Image

• Maintain brand guidelines
• Ensure content consistency
• Approve content before publication

Desired Profile

• 3 to 5 years of experience in social media management
• Experience with paid social campaigns (Meta, TikTok, etc.)
• Demonstrated experience in audience growth and engagement
• Excellent content creation skills (video and copywriting)
• Proficient use of analytical tools
• Analytical mindset and performance-oriented
• Excellent organizational and collaborative skills
• Ability to balance strategy and execution
• Social Media Manager
• Department: E-commerce
• Reports to: Director of E-commerce
• Employment Type: Full-Time
• Location: Hybrid (3-4 days in office)

About the Role

We are looking for a Social Media Manager to lead the strategy, performance, and overall presence of our brands across social platforms.

Reporting to the Director of E-commerce, this role plays a critical part in driving brand growth through both organic and paid social initiatives. It combines strategic thinking with hands-on execution to grow audiences, increase engagement, and deliver measurable business impact.

As the owner of our social channels, you will ensure brand consistency while creating high-performing, platform-native content aligned with business objectives. You will play a critical role in driving brand growth and revenue by turning content, culture, and media investment into measurable business results.

Strategy & Planning

• Own and lead the overall social media strategy (organic and paid)
• Build and manage monthly and quarterly content plans
• Oversee the editorial calendar and execution
• Plan launches, campaigns, and key initiatives
• Monitor trends, algorithms, and competitors

Content Creation & Production

• Lead end-to-end content creation (Reels, TikTok, carousels, stories, etc.)
• Plan and execute shoots
• Produce content (filming, editing, copywriting)
• Ensure visual and editorial consistency
• Maintain a strong publishing cadence

Paid Social Media

• Support and help shape paid social strategy (Meta, TikTok, etc.)
• Develop high-performing creative concepts for campaigns
• Own execution and optimization of paid campaigns, directly managing budgets and performance
• Analyze performance (ROAS, CPA, conversions) and recommend improvements

Community Management

• Manage engagement across platforms
• Respond to comments, messages, and customer inquiries
• Monitor brand sentiment and manage escalations
• Define tone of voice and response standards

Influencer & Partnerships

• Identify and manage influencer and creator relationships
• Develop creative briefs
• Coordinate deliverables and timelines
• Track and optimize performance

Collaboration & Agency Management

• Act as the main point of contact for external agencies, influencers, etc.
• Collaborate cross-functionally with marketing, e-commerce, and product teams
• Ensure alignment between organic and paid social

Performance & Analytics

• Define and track KPIs
• Analyze results and provide insights
• Track traffic, conversions, and revenue from social
• Continuously optimize strategy

Governance & Brand

• Maintain brand voice and guidelines
• Ensure consistency across content
• Approve all organic content

Qualifications

• 3–5+ years of experience in social media
• Experience managing paid social campaigns
• Proven ability to grow audiences and engagement
• Strong content creation skills (video and copywriting)
• Experience with analytics tools
• Strong analytical mindset
• Excellent organizational and collaboration skills
• Ability to balance strategy and execution

Benefits

• Casual dress
• Company events
• Dental care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Work from home
• Location: Hybrid Remote Work in Montreal, QC