Digital Advertising Strategist

New Idea is looking for an independent, meticulous, and curious person who masters the main advertising platforms and wants to collaborate with a creative team to develop relevant and effective campaigns.

The ideal candidate enjoys both thinking about strategy and getting hands-on with the platforms, analyzing results, and identifying improvement opportunities. They understand the different stages of a customer journey and can adapt campaigns based on awareness, consideration, conversion, or growth objectives.

The position is primarily focused on digital mandates. Experience and interest in traditional media strategy are considered assets but do not represent the entire role.

Your role:

Under the supervision of the strategy team, you will be responsible for developing, planning, deploying, and optimizing digital media strategies for various clients.

You will work closely with the strategy, creative, content, and production teams to ensure that campaigns meet client objectives while being adapted to platforms and audience behaviors.

You will participate in, among other things:

Developing digital media strategies tailored to client objectives, audiences, and budgets.

Recommending the most relevant platforms, formats, and budget allocation for each mandate.

Planning, launching, managing, and optimizing campaigns on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.

Considering the different stages of the customer journey, from awareness to conversion.

Monitoring campaign budgets, schedules, and performance.

Analyzing results and formulating concrete recommendations to improve performance.

Identifying messages, content, audiences, and formats that generate the best results.

Collaborating with the creative team to develop content adapted to platforms and media objectives.

Producing clear performance reports and presenting results and next steps to clients.

Participating in the implementation and validation of measurement tools, including GA4, Google Tag Manager, Meta Pixel, and conversion events.

Contributing to some e-commerce mandates by analyzing the purchase journey, conversions, and optimization opportunities.

Conducting constant monitoring of platforms, new features, and trends in digital advertising.

Occasionally participating in some aspects of traditional media strategy to support the team, depending on your experience and interests.

We are looking for:

Minimum of three years of relevant experience in digital advertising, media strategy, or campaign management.

Very good mastery of Meta Ads and Google Ads.

Experience with other platforms such as TikTok Ads, LinkedIn Ads, or YouTube is considered an asset.

Good understanding of the different stages of a marketing funnel.

Ability to analyze campaign data and turn results into concrete recommendations.

Understanding of the role of creation, messaging, and targeting in campaign performance.

Good mastery of GA4 and main performance measurement tools.

Knowledge of Google Tag Manager, pixels, and conversion events.

Experience in e-commerce, with Shopify, Klaviyo, or other related platforms, is considered an asset.

Interest in traditional media strategy is considered an asset.

Comfort presenting strategies and results to clients.

Very good mastery of French and English, both spoken and written.

Autonomy, meticulousness, curiosity, and excellent priority management.

Collaborative spirit and desire to actively contribute to the development of mandates.

Job Conditions

Salary: Annualized and adjusted according to your experience.

Position: Full-time, 40 hours per week.

Location: Primarily at our bright and dog-friendly Mile End offices (94A Laurier Ave. O., Montreal), with occasional trips to our clients on the island.

Remote Work: One day per week when operations allow.

Hours: Office hours from 9 a.m. to 5 p.m., with flexibility to adapt to projects.

Summer Hours: Friday afternoon off.

Vacation: 4 weeks paid vacation from the first year (2 weeks during the holidays and 2 weeks to be taken during the year).

Ambiance and Benefits: Welcoming offices in the heart of the neighborhood, understanding and attentive management team, united colleagues, invitations to many client events, and activities every quarter (Christmas party, winter outing, Summer Retreat weekend, and more).

If you think you are the right candidate for the position, send your resume and a short presentation via the form.

We thank all candidates for their interest. Only those selected for an interview will be contacted.

To apply, visit the Grenier aux talents website: https://www.grenier.qc.ca/emplois/92638/stratege-en-publicite-numerique