Digital Marketing Specialist
Sales & marketingDescription
At Panthera Dental, we are revolutionizing the dental and medical industry on an international scale through high technology. We are looking for our next digital marketing specialist, an intermediate profile who combines a keen analytical mind, exemplary rigor, and a passion for technology.
This is a role 100% focused on automation, emailing, SEO/SEM, technical tracking, and pure performance. You will be the go-to person to drive our global strategy, analyze our prospects' journey, and maximize the ROI of each campaign.
What will your day look like at Panthera?
- Design, segment, and automate prospect maturation flows and account reactivation campaigns. Ensure the healthy management of our database and connect our applications so that information flows smoothly into our CRM (Pipedrive).
- Implement conversion pixels, UTM tags, and tracking tools necessary to map the customer journey. Produce regular and rigorous performance reports of our conversion funnel.
- Take charge of the organic optimization of the website (WordPress). Deploy and optimize paid search campaigns (Google Ads, Meta, and new approaches to LLM Ads).
- Collaborate actively with our internal AI committee. Integrate generative, analytical, or agentic AI solutions into our processes and optimize our visibility to next-generation search engines (GEO / AEO).
The desired profile
- Intermediate-level profile (minimum 3 to 5 years of hands-on experience in performance digital marketing).
- Strong mastery of marketing automation, email marketing, SEO, website management (WordPress), and paid advertising campaigns (Google Ads, Meta).
- Experience in a B2B environment and a habit of working in a structured and rigorous work environment.
- Excellent communication skills in French and English.
- The well-being of our employees is important, so here's what we offer you:
- Variable working hours for a better work-life balance
- 3 mobile weeks of vacation (full year) available from the first year
- Annual closure during the holidays, paid by the employer, to fully enjoy your loved ones!
- 5 paid days off due to illness or family obligations
- Free telemedicine (for you and your family)
- Access to a collective REER with employer participation
- Employee Assistance Program (EAP) with support for your mental health
- A fun and social atmosphere with activities every month because we clearly love to have fun together.
- Who is PANTHERA DENTAL?
Panthera Dental is a 100% Quebec family-owned company based in the heart of Quebec City, which is also developing worldwide.
Panthera Dental is a leader in the field of CFAO implant solutions and dental devices for the treatment of sleep-disordered breathing.
Our goal?
To revolutionize the global market of implant solutions and dental devices aimed at treating sleep-disordered breathing.
We have developed and continue to continuously improve our own technology; we use very high-quality materials while offering exceptional and customized service to our clients!
We form a single team within which each person's individual efforts are recognized as a key element of the company's success and growth.
Innovation, exigence, proximity, conviviality, openness of mind, recognition, exceeding oneself, are clearly part of our values!
This posting was aggregated from linkedin. Groupe Sentinella is not the employer; applying takes you to the original site. The full text belongs to the original poster.
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