Marketing and Commercialization Manager

Job Presentation

We are looking for a Marketing and Commercialization Manager to drive the commercialization strategy and actively contribute to the success of AURA, the immersive experience signed by Moment Factory, presented at the heart of the iconic Church of Saint-Roch in Quebec City.

We are seeking a person capable of growing a unique experience and maximizing its visibility and commercial performance. A true growth leader, this person will know how to transform an ambitious vision into concrete strategies, mobilize the right partners, and contribute to positioning AURA as an indispensable experience among the target markets.

In close collaboration with the various teams, this person will drive the commercialization and marketing strategy, play a key role in the growth of attendance and revenue, and contribute to the shine of an exceptional cultural and tourist experience.

YOUR MISSION

Your mission will be to make AURA an indispensable experience for the citizens of Quebec and visitors from near and far.

At the crossroads of marketing, commercialization, and business development, you will drive strategies that will stimulate attendance, optimize revenue, and strengthen the shine of the experience. Thanks to your strategic vision, your creativity, and your business sense, you will know how to identify the best growth opportunities, mobilize partners, and turn data into concrete actions.

In collaboration with the Kamaï, Moment Factory, and our partner teams, you will contribute to growing an exceptional immersive experience, increasing its shine, and ensuring its commercial success.

Main Responsibilities

Deploy a high-performance marketing strategy

• Develop an integrated marketing and communication strategy covering all channels (digital, media, public relations, social networks, advertising, and brand).
• Transform the artistic vision into creative campaigns capable of arousing public interest.
• Ensure brand consistency across all markets.
• Supervise content production, creation, and media placements.
• Accelerate commercial growth
• Collaborate with ticketing and revenue management teams to optimize demand and pricing strategy.
• Monitor performance indicators (occupancy, revenue, conversion, average ticket price, return on investment).
• Adjust strategies based on data, market trends, and public behavior.
• Activate markets and partnerships
• Participate in the development of CRM, loyalty, and segmentation strategies.
• Support group sales and commercial partnerships.
• Work in close collaboration with the teams.
• Make the AURA brand shine
• Develop campaigns that strengthen the notoriety of the show among different publics.
• Identify opportunities for collaboration with influencers, communities, and local partners.
• Contribute to the media shine of the production in collaboration with the communication teams.
• Equip the teams and partners
• Design tools allowing teams and agencies to effectively deploy campaigns:
• key messages;
• marketing calendars;
• best practices for execution.
• Measure, learn, and optimize
• Analyze the performance of campaigns in each market.
• Formulate recommendations to continuously improve marketing effectiveness and return on investment.
• Document learning to feed future commercialization strategies.
• Desired Profile
• Qualities sought
• Strategic vision and strong results orientation.
• Strong business sense.
• Ability to balance creativity and commercial performance.
• Data-driven analytical approach.
• Motivational leadership and excellent collaboration skills.
• Ability to build lasting relationships.
• Autonomy, diligence, and organizational skills.
• Sensitivity to human and cultural experiences.

Requirements

• Excellent mastery of French and English, both spoken and written (mastery of other languages is an asset).
• Minimum of five (5) years of experience in marketing, ideally in the context of event, show, or ticketed experience commercialization.
• Practical experience in commercialization strategy, customer acquisition, and marketing performance optimization.
• Good understanding of pricing strategies, conversion funnels, and revenue levers.
• Experience collaborating with multiple stakeholders (internal teams, partners, distributors, or agencies) and across different markets.
• Excellent knowledge of the Quebec market and a well-established professional network (important asset).
• Assets
• Experience in the field of immersive experiences, tourism, or cultural attractions.
• Familiarity with CRM environments, digital marketing, and loyalty strategies.
• Experience in partnership development, sponsorships, or commercial agreements.
• Experience in high-growth or project launch environments.

Job Conditions

• Full-time position based in Quebec City.
• Salary to be discussed based on experience.
• Availability to support other productions and campaigns of the organization as needed.
• What will define your success
• Grow attendance and revenue for AURA sustainably.
• Position AURA as an indispensable experience in Quebec.
• Develop creative campaigns generating notoriety, engagement, and conversion.
• Create lasting partnerships that contribute to the shine of the project.
• Use data to continuously improve marketing performance.
• Why join us?

At Kamaï, we contribute to transforming places to discover them under a new perspective and reveal all their beauty. We develop projects that create emotion, bring communities together, and highlight heritage in a contemporary vision.

AURA at the Church of Saint-Roch fully embodies this vision: an exceptional immersive experience that combines light, music, architecture, and innovation to offer unforgettable moments to thousands of visitors.

Joining our team means contributing to the growth of an ambitious project, collaborating with passionate partners, and having the freedom to innovate and concretely contribute to the evolution of projects. A unique opportunity to contribute to the development of an international-scale immersive experience signed by Moment Factory.

Are you interested in participating in the shine of one of the most inspiring projects in Quebec?

Send us your CV accompanied by a short note explaining why this challenge appeals to you. You can also share one or two achievements you are particularly proud of.

We look forward to discovering your journey.

info@kamai.ca

Location: Hybrid remote work in Quebec City, QC