B2B Business Development and Marketing Manager

ABOUT OTS STEEL SOLUTIONS

OTS Steel Solutions acts as a compliance partner for industrial companies for their pallet rack systems.

Our main offering covers annual inspections, load capacity reports, and pallet rack repairs. We also provide project management services for turnkey warehouse projects.

After a first year focused on building and validating our operations, we are now entering a new phase of growth.

We are looking for an experienced individual to help us build OTS' B2B business development and marketing function.

THE ROLE

The initial priority will be to set up the company's commercial and marketing infrastructure: CRM, sales processes, automations, lead tracking, campaigns, and dashboards.

The selected person will then identify, test, and develop the best channels to generate new business opportunities.

They will also participate in sales, account management, and account development as the infrastructure is put in place.

The person will work directly with the CEO on commercial strategy, campaigns, sales tools, and OTS' long-term development.

RESPONSIBILITIES

• Implement and execute OTS' B2B business development and marketing strategy.
• Build and maintain the commercial infrastructure: Zoho CRM Plus, pipeline, sales processes, automations, dashboards, and performance indicators.
• Conduct market research to identify the most promising segments, customer types, and acquisition channels.
• Develop and test different lead generation strategies.
• Plan and execute email marketing campaigns.
• Plan, launch, and optimize paid advertising campaigns.
• Develop lists of accounts and decision-makers corresponding to targeted markets.
• Create, in collaboration with the CEO, the necessary sales tools: presentations, case studies, email sequences, web pages, and commercial documentation.
• Measure campaign results and improve initiatives based on the data obtained.
• Ensure lead and opportunity tracking in the CRM.
• Gradually participate in prospecting, client meetings, account management, and account development.
• Contribute to the growth of OTS' compliance partner offering.
• POST PRIORITIES

Initially, the priority will be to build a solid infrastructure, better understand the market, and launch the first commercial and marketing initiatives.

As the systems are put in place, the goals will increasingly focus on:

• Generating qualified leads
• Creating a sales pipeline
• Acquiring new customers
• Revenue generated
• Campaign performance and profitability

We understand that a serious commercial and marketing infrastructure takes time to build!!!

We are looking for someone who can build something lasting, measure their results, and continuously improve their methods.

REQUIRED EXPERIENCE AND SKILLS

• Bachelor's degree in marketing, business administration, commerce, or a related field.
• 5 to 7 years of relevant experience in business development or B2B marketing.
• Experience in a B2B industrial environment.
• Practical experience in setting up or improving a CRM, sales process, or marketing infrastructure.
• Experience with lead generation campaigns, email marketing, or paid advertising.
• Ability to participate directly in sales and communicate with decision-makers.
• Good understanding of commercial and marketing performance indicators.
• Excellent communication skills in French and English.
• Ability to work full-time and on-site in Montreal.
• Experience with Zoho CRM or Zoho CRM Plus is an asset.

PROFILE SOUGHT

We are looking for someone who wants to build and grow with the company.

The human fit is important! This person will work daily with the CEO and will take an important place in OTS' long-term development.

WHAT THE POSITION OFFERS

• Fixed salary of $70,000 to $100,000, depending on experience.
• Bonus tied to clearly defined objectives.
• Possibility to set up a commission structure linked to sales once the commercial infrastructure is established.
• Direct collaboration with the CEO.
• Real influence on the company's strategy and systems.
• Opportunity to grow with OTS and evolve into a marketing, sales, or leadership role, depending on the person's strengths and results.
• TO APPLY

Please submit your resume and a short presentation of your experience in business development and B2B marketing to: recruiting@otssteelsolutions.com

We would particularly like to understand:

• What you have personally built
• The commercial or marketing results you have generated
• Your experience in the industrial sector
• The systems, campaigns, or processes you have already set up
• Salary: $70,000 to $100,000 per year

Education

• Bachelor's degree (Required)

Experience

• Business development and marketing: 5 years (Required)
• Language:
• French (Required)
• English (Required)
• License/certificate:
• Driver's license (Required)
• Location: On-site