Marketing Manager, Strategic Planning and Research (Parental Leave Replacement)

This is a parental leave replacement - 12-month contract

At RONA, our employees cultivate their passion every day. Our teams are driven by the desire to help our customers turn their projects into reality and are committed to making a difference in the communities where we are established.

We operate or serve corporate and affiliated stores. Thanks to a unique offering of products and services and complementary formats ranging from neighborhood hardware stores to large-format stores, our RONA+, RONA and Dick's Lumber brands are equipped to meet the needs of both DIY enthusiasts and construction professionals.

You have the talent? We have the tools! At RONA, your work and ideas contribute to building a thriving organization. Your voice will always be heard and valued. You will find career opportunities that match your ambitions and can further develop the set of skills that make you unique.

If you are looking to do what you love, we might just form the perfect team.

Reporting to the Senior Director, Brand Strategy and Marketing, the Marketing Planning and Research Manager will play a key role in the company's growth and transformation projects, actively participating in the definition of marketing strategies, ensuring the consistent implementation of the brand strategy across the organization, and modernizing our research practices. This role offers strong visibility to the marketing leadership team and other functions.

Key Responsibilities

Marketing Strategic Planning

• Manage the marketing planning of strategic marketing projects and other multi-functional growth projects (in-store and online customer experience, new products and services, private brands, etc.)
• Act as the guardian of the brand strategy implementation, ensuring its consistent integration across functions (marketing, operations, customer experience, digital, HR, etc.) and key touchpoints.
• Establish and drive the annual global marketing planning process, rallying the teams and structuring the approach.
• Align the marketing vision with business ambitions, defining priorities, strategic directions, investment volumes, and growth levers.
• Be a driving force in the proactive identification of growth opportunities and potential threats, and influence the marketing plans accordingly.
• Provide strategic marketing support to medium and small-scale projects.
• Contribute to the implementation and development of a strategic culture within the marketing department.
• Collaborate with partner agencies as needed.

Research and Insights

• Design and execute qualitative and quantitative market studies for the needs of marketing, digital, operations, and merchandising teams (segmentation, tracking, satisfaction, NPS, trends, post-test, journey, etc.).
• Interpret data and formulate clear recommendations to support strategic decisions.
• Prepare compelling reports and presentations for the leadership and stakeholders.
• Integrate emerging technologies and AI solutions to improve the speed, accuracy, and value of insights (predictive analytics, process automation, trend detection).
• Manage relationships with vendors and ensure the quality of deliverables.
• Supervise a research and insights specialist.

Qualifications

• Minimum 8 years of experience in strategic planning, ideally in an agency or complex environment.
• Strong expertise in marketing research and data analysis.
• Knowledge of the retail industry and the Quebec and English Canadian markets.
• Intellectual curiosity combined with an analytical and strategic mindset.
• Ability to thrive in a dynamic environment and manage multiple projects simultaneously.
• Collaborative leadership, initiative, and positive influence.
• Executive presence and excellent communication skills.
• Experience in team management.
• Bilingual (French and English) - Daily contacts with internal and external partners across Canada.
• Proficiency in research and analysis tools and platforms.
• Working at RONA, you will benefit from many advantages such as:
• A fitness center, sports activities, and showers.
• A daycare center that can accommodate 78 children.
• A café with a quality menu prepared by a dedicated chef, healthy options, as well as Brûleries FARO and Tim Hortons coffee stations.
• Electric vehicle charging stations.
• Exclusive employee discounts, plus a 10% discount in-store (across all RONA brands).
• Social benefits: retirement plan, annual bonuses, tuition reimbursement program, etc.
• Access to the GreenShield+ telemedicine platform, including virtual consultations with healthcare professionals and pharmacy services.
• The opportunity to grow within the organization.
• An inclusive and safe work environment.
• A sensitivity to work-life balance.
• An employer committed to its community.
• And much more!

If you are selected for an interview, please inform our HR team about your accessibility needs during the interview process. We will do our best to accommodate your needs.

RONA is committed to promoting diversity and inclusion. We review the employment applications of all qualified candidates without regard to race, color, religion, sexual orientation, gender, national origin, age, disability, or any other protected status.