Influence Marketing Strategist

Job Offer

Influence Marketing Strategist

Your Profile

Do you spend all your time on social media, but more importantly, do you understand how to use it strategically? Do you know the creators and content creators who shape conversations, trends, and platforms at the tip of your fingers? Are you able to build influence marketing campaigns that respond to complex business objectives, whether to increase a brand's notoriety, stimulate its growth, or increase its discoverability? At Théo, you will be responsible for creating high-performing influence campaigns and integrating them into our clients' public relations strategies.

What You Will Do on a Daily Basis

Develop custom influence marketing strategies aligned with our clients' communication and business objectives;

Identify the most relevant content creators or public figures for each mandate;

Develop creative campaign concepts that stand out;

Conduct outreach, negotiate collaborations, and optimize budget envelopes;

Draft contracts and ensure compliance with terms and conditions;

Manage campaigns from A to Z: planning, coordination, tracking, deadlines, deliverables, and performance analysis;

Develop and maintain lasting relationships with content creators and their agencies;

Design paid amplification strategies to increase campaign reach;

Conduct constant monitoring of emerging trends;

Measure campaign results, analyze performance, and formulate strategic recommendations;

Collaborate closely with the rest of the team to integrate influence marketing into clients' public relations strategies.

A Key Asset

Produce photo and video content for social media;

Perform video editing (Reels, TikTok);

Graphic design skills.

What We Are Looking For in You

• Minimum of 3 years of experience in influence marketing, preferably in an agency;
• Excellent knowledge of the Quebec content creator ecosystem and major social platforms;
• Solid understanding of digital trends and best practices in influence marketing;

Experience in partnership negotiation and budget management;

• Ability to think strategically while proposing creative ideas;
• Excellent project management and coordination skills for multiple mandates;
• Sense of initiative, autonomy, and meticulous attention to detail;
• Excellent written communication skills in French (English, an asset);
• Proficiency in specialized tools such as Canva, CapCut, and Stellar;

Education in communication, marketing, or related field.

Job Benefits

Full-time permanent employment;

Annual salary aligned with the latest market studies;

Remote work with weekly in-person team meetings;

Flexible 37.5-hour work schedule to balance personal and professional life;

Three weeks of vacation upon hiring;

Some holidays doubled (Easter, Thanksgiving, Christmas, New Year);

Summer work schedule of 4 days a week in July and August; $100 monthly cell phone expense reimbursement;

Disability insurance reimbursement; REER with employer contribution;

Annual $1000 budget for training;

Théo Top program for your well-being;

Referral bonuses.

Why You Will Love Working With Us

Because you will participate in building campaigns that truly make a difference. At Théo, influence marketing is not just about sending products or posting stories. You will have the opportunity to collaborate with ambitious organizations, imagine original campaigns, and actively contribute to the evolution of a growing expertise within the agency.

How to Apply

Submit your resume, cover letter, and a relevant professional achievement to Myranie Tremblay via the form or by email: myranie@agencetheo.com

Your application remains confidential. Only selected candidates will be contacted.

To apply, visit the Grenier aux talents website: https://www.grenier.qc.ca/emplois/92648/stratege-en-marketing-dinfluence