Product Marketing Manager

Company Description

Ubisoft is a global leader in video games, with teams around the world creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diversity of perspectives drives both player and team progress. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

As a Product Manager at Ubisoft, you will be responsible for defining and driving the product marketing strategy for a Rainbow Six title to develop a clear and differentiating positioning, strengthen the desirability of the game, and prepare the necessary marketing foundations for its commercial success.

You will be able to transform the creative vision of the game, player expectations, and market trends into marketing strategies, messages, and assets to support product development and prepare for future launch campaigns.

WHAT YOU WILL DO

• Define the product positioning, target audiences, value propositions, USPs, and key messages for this Rainbow Six title
• Develop strong expertise in the game, its genre, market, and players to become the primary marketing reference for internal teams
• Identify opportunities from PC market trends, the independent ecosystem, and competitive benchmarks to continuously refine the product positioning and differentiation
• Collaborate closely with development teams to provide a marketing and player perspective on features, game systems, and creative directions when relevant
• Contribute to strategic project reflections to enhance the game's desirability and commercial potential
• Develop foundational marketing assets to effectively present, explain, and promote the title to marketing teams, partners, and players
• Produce reference materials for the product, including product pitches, deep dives, dev diaries, gameplay presentations, FAQs, and other content to develop a deep understanding of the game
• Ensure consistency in messages, narratives, and produced assets throughout development
• Collaborate with the Marketing Publishing team to ensure a smooth transition of product foundations to marketing campaigns
• Collaborate closely with development teams to ensure a common understanding of the product positioning, strengths, and opportunities
• Collaborate with Research, User Research, and Analytics teams to continuously enrich the understanding of players, the market, and competition
• Identify and recommend improvements to enhance product desirability and the quality of developed marketing foundations during production

Qualifications WHAT YOU WILL BRING TO THE TEAM

• Demonstrate strong expertise in PC games, the independent ecosystem, and player expectations to effectively guide product marketing decisions
• Excellent synthesis and communication skills to transform complex subjects into clear, engaging, and actionable messages and content
• A bachelor's degree in marketing, business, or equivalent
• An understanding of the independent culture and video game production process
• A collaborative spirit
• Excellent interpersonal and communication skills, with a keen eye for detail and a sense of priorities
• A flexible approach to presentations: you can gauge an audience and adapt your style accordingly
• A high degree of adaptability to frequent changes that occur during production