Creator & Content Coordinator

ABOUT US

Earth Rated is driven by the knowledge that we can make things better — better for dogs, better for the people who love them, and better for the world they live in. We make products that are simple, thoughtful, and worth caring about. We're a team that shows up with intention, sweats the details, and genuinely believes that how you do things matters as much as what you do.

Creator Discovery & Pipeline Management

• Source, vet, and onboard creators who genuinely fit the Earth Rated brand and community — dog owners who live it, not just post it.
• Maintain and continuously grow an organized creator pipeline, using AI tools to identify talent, track outreach status, and surface patterns in what's working.
• Own the creator database: keep it current, tagged, and actionable so no opportunity gets lost in a spreadsheet.

Contract, Relationship & Content Administration

• Manage creator contracts end-to-end — from drafting and sending to tracking signatures and flagging renewals.
• Serve as the day-to-day point of contact for creators in the program, keeping communication timely and the experience frictionless.
• Coordinate briefing logistics so creators have what they need to deliver on time and on brand.
• Review creator content against Earth Rated's brand guidelines — checking for accuracy, tone, visual standards, and messaging — and manage the revision cycle through to final approval.
• Own the feedback loop between Earth Rated and creators during the editing process: clear, timely direction that gets content to final without unnecessary back-and-forth.
• Track content delivery timelines across active partnerships, flagging risks early and keeping campaigns on schedule.

Seeding & Gifting Execution

• Own the full seeding and gifting workflow: product selection, coordination with warehouse or ops partners, shipping tracking, and creator follow-up.
• Keep gifting organized across campaigns and one-off moments, ensuring nothing falls through the cracks and every touchpoint feels intentional.

Reporting & Performance Tracking

• Build and maintain recurring performance reports on creator activity, reach, engagement, and content output — using AI to automate where possible and spend time on analysis, not assembly.
• Support the Sr. Manager, Creator Partnerships with data pulls and dashboard inputs that inform strategy, campaign decisions, and the ongoing case for the creator model.

WHAT SUCCESS LOOKS LIKE

• The creator pipeline is always active — new talent is being discovered, tracked, and moved through a clear process without prompting.
• Contracts, gifting, and creator communications are executed on time, every time, with zero dropped balls.
• Reporting is ready before it's asked for — accurate, AI-assisted, and clear enough that the Sr. Manager can walk into any strategic conversation with the numbers she needs.
• Creators in the program consistently feel well-supported and briefed, which shows up in content quality and partnership longevity.
• Six months in, there's a clear operational infrastructure in place that didn't exist before — and the transition away from the agency is invisible to the creators themselves.

What you bring

• 2+ years of experience in influencer marketing, creator partnerships, social media coordination, or a similar role
• Proven experience managing multi-partner workflows end-to-end — contracts, timelines, deliverables
• Hands-on fluency with AI tools applied to real work: research, reporting, workflow automation
• Strong organizational systems instincts: you don't just work inside a process, you notice when one is missing and build it
• Excellent written communication — you can brief a creator, give revision feedback, and update a manager, each in the right tone
• Sharp eye for content: you can assess whether a piece hits brand guidelines on accuracy, tone, and visual standards, and articulate why when it doesn't

Why Earth Rated

We're a Montreal-built, globally distributed pet products company with big ambitions and the team to back them up. Innovation is our moat: we win by bringing better products to market, faster. We move quickly, hold ourselves to a high bar, and take the work seriously without taking ourselves too seriously. P&C sits at the strategy table here, helping build the company we're becoming!

Perks

• RRSP with employer matching up to 3%. Your financial well-being matters to us.
• Annual performance bonus for every team member, tied to corporate and personal objectives. When you succeed, we succeed.
• Telehealth, health & dental insurance — 100% funded by Earth Rated. Because when you feel your best, you do your best.
• Chef-catered lunches, snacks, and coffee served daily at the office.
• On-site gym — move, lift, stretch, or sweat, whatever helps you feel your best.
• Cell phone plan covered by Earth Rated.
• Paid holiday office closure from December 24 through January 1, on top of your paid annual vacation.
• & more!

The Role

The Content & Creator Coordinator is responsible for the operational engine behind Earth Rated's creator program — the pipelines, partnerships, and daily execution that ensure the strategic health of our creator relationships. This role was created to bring this work in-house from an external agency, placing a more rigorous care, faster execution, and tighter brand alignment at the heart of our influence work.

This role exists because we believe the creator model is one of Earth Rated's most powerful levers for brand awareness — and this is where the proof begins.

Creator Discovery & Pipeline Management

• Source, vet, and onboard creators who genuinely fit the Earth Rated brand and community — dog owners who live it, not just post it.
• Maintain and continuously grow an organized creator pipeline, using AI tools to identify talent, track outreach status, and surface patterns in what's working.
• Own the creator database: keep it current, tagged, and actionable so no opportunity gets lost in a spreadsheet.

Contract, Relationship & Content Administration

• Manage creator contracts end-to-end — from drafting and sending to tracking signatures and flagging renewals.
• Serve as the day-to-day point of contact for creators in the program, keeping communication timely and the experience frictionless.
• Coordinate briefing logistics so creators have what they need to deliver on time and on brand.
• Review creator content against Earth Rated's brand guidelines — checking for accuracy, tone, visual standards, and messaging — and manage the revision cycle through to final approval.
• Own the feedback loop between Earth Rated and creators during the editing process: clear, timely direction that gets content to final without unnecessary back-and-forth.
• Track content delivery timelines across active partnerships, flagging risks early and keeping campaigns on schedule.

Seeding & Gifting Execution

• Own the full seeding and gifting workflow: product selection, coordination with warehouse or ops partners, shipping tracking, and creator follow-up.
• Keep gifting organized across campaigns and one-off moments, ensuring nothing falls through the cracks and every touchpoint feels intentional.

Reporting & Performance Tracking

• Build and maintain recurring performance reports on creator activity, reach, engagement, and content output — using AI to automate where possible and spend time on analysis, not assembly.
• Support the Sr. Manager, Creator Partnerships with data pulls and dashboard inputs that inform strategy, campaign decisions, and the ongoing case for the creator model.

WHAT SUCCESS LOOKS LIKE

• The creator pipeline is always active — new talent is being discovered, tracked, and moved through a clear process without prompting.
• Contracts, gifting, and creator communications are executed on time, every time, with zero dropped balls.
• Reporting is ready before it's asked for — accurate, AI-assisted, and clear enough that the Sr. Manager can walk into any strategic conversation with the numbers she needs.
• Creators in the program consistently feel well-supported and briefed, which shows up in content quality and partnership longevity.
• Six months in, there's a clear operational infrastructure in place that didn't exist before — and the transition away from the agency is invisible to the creators themselves.