Product Marketing Manager, Informed Design

Job Requisition ID # 26WD99932*English posting follows.* 26WD99932, Responsible for product marketing, Informed Design

Job Overview

As a product marketing manager, you will be responsible for certain aspects of the marketing strategy and its implementation for Informed Design. You will translate product and business priorities into clear messages, launch plans, training actions, customer awareness programs, and initiatives to promote the adoption of our solutions.

This position combines strategic thinking and concrete implementation. You will be expected to define the messages and marketing plans while also creating the resources needed to implement them, such as blogs, webinars, video scripts, demo scenarios, customer testimonials, landing pages, or sales support materials.

You will work closely with the Product, Adoption, Sales, Customer Success, and Marketing teams to translate complex workflows into clear customer value. As part of Autodesk's Incubation organization, Informed Design operates in a constantly evolving environment where priorities can change quickly. To succeed, you must be comfortable with ambiguity, ensure strong cross-functional coordination, and be able to move from planning to execution.

Responsibilities

• Develop positioning, communication frameworks, value arguments, and launch plans for assigned product areas. Promote cross-functional coordination for quarterly releases and tiered product updates
• Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets that help customers understand, adopt, and realize value from Informed Design
• Create a large volume of customer-facing and internal resources, including communication briefs, demo scripts, presentations, landing pages, blog articles, webinars, video scripts, customer testimonials, training materials, and product stories that translate technical workflows into clear customer value
• Collect and synthesize customer feedback, competitive signals, market trends, and usage data to guide messages, launch priorities, adoption programs, and product direction
• Develop practical training materials that help Sales, Customer Success, Adoption, and partner teams explain Informed Design, identify relevant use cases, and communicate value clearly
• Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure consistency across messages, launch execution, customer training, and field preparation
• Contribute to the strategy and preparation for Autodesk and industry events, including demo scenarios, booth presence, customer-facing materials, and session content
• Collaborate with the product marketing team to improve templates, content libraries, launch processes, and repeatable work methods as the function grows

Minimum Qualifications

• At least 4 years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role. Experience with design, engineering, construction, manufacturing, or other technical workflow tools is an asset
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement for technical products or complex workflows
• Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning to execution
• Ability to clearly present the value of technical products to customers, sales teams, and internal stakeholders
• Experience in marketing to a technical audience and adapting messages to different profiles, use cases, and customer journey stages
• Comfort collaborating with Product, Sales, Customer Success, Adoption, Marketing, and other stakeholders in complex cross-functional processes
• Strong technical curiosity and awareness of products, reflected in clear presentation, positioning, messaging, and customer awareness
• Proven quantitative analytical skills to analyze campaign performance, lifecycle metrics, customer feedback, and product usage signals to make data-driven recommendations
• Excellent writing, storytelling, and communication skills
• Proficiency in AI-based productivity tools and workflows that facilitate research, content development, and operational efficiency is an asset
• Strong sense of responsibility, with proven experience in reliable execution, rapid adaptation, and tangible results
• #LI-EP-1
• -
• 26WD99932, Product Marketing Manager, Informed Design

Position Overview

As a Product Marketing Manager, you'll own defined areas of go-to-market strategy and execution for Informed Design. You'll translate product and business priorities into clear messaging, launch plans, enablement, customer education, and adoption programs.

This role blends strategic thinking with hands-on execution. You'll be expected to shape messaging and go-to-market plans while also creating the assets needed to bring them to life, from blogs, webinars, and video scripts to demo narratives, customer stories, landing pages, and sales enablement materials.

You'll work closely with Product, Adoption, Sales, Customer Success, and Marketing teams to translate complex workflows into clear customer value. As part of Autodesk's Incubation organization, Informed Design operates in a fast-evolving environment where priorities can shift quickly. Success requires comfort with ambiguity, strong cross-functional alignment, and the ability to move from planning to execution.

Responsibilities

• Develop positioning, messaging frameworks, value narratives, and launch plans for assigned product areas. Support cross-functional alignment for quarterly releases and tiered product updates
• Develop and manage webinars, newsletters, in-product communications, onboarding materials, and campaign assets that help customers understand, adopt, and realize value from Informed Design
• Create a high volume of customer-facing and internal assets, including messaging briefs, demo scripts, presentations, landing pages, blogs, webinars, video scripts, customer stories, enablement materials, and product narratives that translate technical workflows into clear customer value
• Gather and synthesize customer feedback, competitive signals, market trends, and usage data to inform messaging, launch priorities, adoption programs, and product direction
• Develop practical enablement materials that help Sales, Customer Success, Adoption, and partner teams explain Informed Design, identify relevant use cases, and communicate value clearly
• Work closely with Product, Engineering, Design, Sales, Customer Success, Adoption, and Marketing teams to ensure alignment across messaging, launch execution, customer education, and field readiness
• Contribute to the strategy and preparation for Autodesk and industry events, including demo narratives, booth presence, customer-facing materials, and session content
• Partner with the Product Marketing team to improve templates, content libraries, launch processes, and repeatable ways of working as the function scales

Minimum Qualifications

• 4+ years of relevant experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role. Experience with design, engineering, construction, manufacturing, or other technical workflow tools is an asset
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Experience developing positioning, messaging, launch plans, customer-facing content, and sales enablement for technical products or complex workflows
• Proven ability to lead product or feature launches, manage complex cross-functional projects, and drive work from planning to execution