Digital Analytics Specialist

Job Overview:

The Digital Analytics Specialist is primarily responsible for strengthening our analytics strategy and operations while supporting Genetec's ongoing digital transformation initiatives. As a core member of the Analytics team, this person will be deeply involved in our analytics processes and technology stack, including Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, Data Studio, and experimentation or behavior analytics tools such as A/B testing and heat mapping.

The Specialist will contribute to the development of our analytics practices for the website, portal, technical documentation, e-commerce, and technical support, by monitoring the performance of our key digital properties, supporting the implementation of consent-aware tracking, analyzing data, validating data accuracy, and creating dashboards for stakeholders. In close collaboration with other international marketing teams, this role will help translate business objectives into measurable outcomes and guide data- and insight-driven decisions.

Who You Are:

You are a detail-oriented analytics professional who enjoys working hands-on with measurement planning, tracking implementation, data validation, report creation, and dashboard development. You understand how data is generated, structured, cleaned, validated, documented, and connected across different platforms, and you adopt a structured and solution-oriented approach to transforming business questions into measurable requirements and actionable insights.

Your Day in a Nutshell

• Create and maintain scalable dashboards and datasets using Looker Studio, BigQuery, SQL, and scheduled queries
• Manage and implement the lifecycle of measurements for initiatives you are assigned, including planning, implementation, validation, analysis, reporting, and tracking
• Maintain and enhance the analytical infrastructure, including Google Analytics 4 (GA4), Google Tag Manager (GTM), custom DataLayer, BigQuery datasets, and Data Studio dashboards; perform regular quality assurance (QA) testing
• Gather reporting and tracking requirements from stakeholders and translate business needs into key performance indicators (KPIs)
• Analyze and validate data from analytics and marketing platforms to troubleshoot issues, reconcile reports, validate conversion tracking, and ensure tracking accuracy
• Work with data from Google Ads, Meta, LinkedIn, and Bing in a measurement and tracking context, not campaign execution
• Understand how data from analytics and marketing platforms, content management systems (CMS), and customer relationship management (CRM) systems interact throughout the end-to-end marketing measurement pipeline, and validate analytical results against relevant connected source systems when necessary
• Document tracking logic, validation steps, and reporting definitions, and share analytics best practices with marketing stakeholders
• Collaborate with marketing teams to align analytics with campaign performance, digital experience, and business objectives
• Propose improvements to tracking, reporting processes, and data quality practices

What Makes You an Excellent Candidate

• University degree in digital marketing, data analytics, or a related field; Google certifications related to GA4 and BigQuery are considered a major asset
• At least 5 years of experience in digital/web analytics within a B2B digital marketing environment
• Strong practical experience with BigQuery, Google Analytics 4 (GA4), Google Tag Manager (GTM), custom DataLayer implementation, and Data Studio
• Practical experience using BigQuery and SQL for data analysis and validation, including joins, aggregations, GA4 data export, and scheduled queries
• Experience in developing measurement plans and validating data from analytics and marketing platforms; excellent understanding of events, conversions, attribution, performance data, and how datasets fit within the marketing measurement pipeline
• Practical knowledge of JavaScript for tracking, custom events, variables, and tagging conditions
• Understanding of how marketing platforms such as Google Ads, Meta, LinkedIn, and Bing structure data, with the ability to connect and reconcile datasets in BigQuery
• Strong communication skills; ability to translate technical conclusions into clear business insights and actionable recommendations
• Proficiency in both French and English, both spoken and written (this role requires interactions with our international colleagues and clients)

Bonus if You Have

• Experience with Power BI for advanced data visualization and reporting
• Knowledge of Google Tag Manager server-side (sGTM) concepts, configuration, troubleshooting, or optimization
• Knowledge of BigQuery Dataform or similar data transformation and workflow management concepts
• Practical experience with A/B testing, experimentation, or behavior analytics tools
• Experience in the field of conversion rate optimization (CRO), website experimentation, customer journey analysis, or behavior analytics tools

Quebec

• Competitive compensation package
• Training expense reimbursement program
• Environment with a good level of agile maturity
• Work-life balance with a flexible work schedule
• Free coffee on tap
• Public transit reimbursement
• Virtual consultations with our physiotherapist / discount on gym membership

Sherbrooke

• Competitive compensation package
• Training expense reimbursement program
• Environment with a good level of agile maturity
• Work-life balance with a flexible work schedule
• Free coffee on tap
• Free parking
• Virtual consultations with our physiotherapist / discount on gym membership

If you want to know what it's like to work at Genetec, here is the link to our company video: https://youtu.be/EupvfTWhRww?si=OuODVl0xkIFqdPZA

We know that the diversity of our team members' backgrounds and experiences brings great value to our teams. Even if you don't check all the boxes, we encourage you to apply - your profile might surprise us!

*Thank you for your application, but please note that only selected candidates will be contacted. Headhunters and recruitment agencies are not allowed to submit CVs through this website or directly to managers.