Business Analyst Sales & Marketing

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Join our team now at Siemens Healthineers as Business Analyst Sales & Marketing!

This role reports into the Sr. Director Sales & Marketing, Imaging & Advance Therapy.

Business Analyst Sales & Marketing

Position Overview

As Business Analyst Sales & Marketing, your role will be to support Siemens Healthineers’ commercial and business organizations by combining CRM, sales and pipeline analysis, and business performance insights.

The role acts as a key interface between Sales, Business Management, Finance, Technical Teams and CRM platforms, ensuring high-quality data, strong user adoption, and actionable analytics to support decision-making and execution excellence, also focuses on the improving processes and supporting strategic initiatives

Responsibilities

• Engage with stakeholders across functions (e.g. Sales, Marketing, Finance, Operations & IT) to understand business needs
• Support team with SAP project implementation
• Analyze current business processes and identify gaps, inefficiencies, and improvement opportunities
• Develop business cases, including cost-benefit and impact analysis
• Develop dashboards, monitor and report key KPIs, including pipeline coverage, win rate, deal cycle time, and data quality. Produce quarterly market reports with KPI analysis.
• Support sales and business reviews through structured analysis and insights.
• Contribute to annual budget planning and data entry.
• Convert CRM and operational data into relevant KPIs and dashboards.
• Identify performance gaps, risks, and opportunities, and escalate them with clear recommendations.
• Develop and maintain standardized reports and dashboards for sales and management.
• Support monthly forecasting and planning by aligning CRM pipeline data with business outlooks.
• Support quarterly sales reporting for account managers.
• Support change management, training, and user adoption
• Support Business for special projects requiring mandatory approval from HQ management, from LoA point of view.
• Required Knowledge/Skills, Education, and Experience
• Bachelor’s degree in business, Finance, Marketing, or related field
• Experience in SBA / CBA, Business Analysis, Sales Operations, or Commercial Support
• Strong knowledge of MS 365, Power BI, Excel, PPT
• Hands-on experience with CRM platforms (e.g. Shareville / Oracle Sales Cloud / Salesforce or equivalent)
• Experience in a matrixed, international organization preferred
• French language capability is an asset.

Skills & Competencies

• Strong analytical and structured thinking
• High attention to data quality and governance
• Solid understanding of sales processes and commercial KPIs
• Advanced Excel; experience with reporting or BI tools is an asset
• Clear communicator, able to translate data into actionable business insights
• Who we are: We are a team of more than 72,000 highly dedicated Heal