Programmatic Practice Lead

Adviso, an expert in the field of digital marketing, is looking for a Programmatic Practice Lead to strengthen its media team and drive innovation in programmatic advertising.

If you are passionate about the programmatic ecosystem and wish to play a key role in the strategic and operational development of our clients' campaigns, this opportunity is for you!

A typical day will involve

• Defining and executing programmatic strategies for clients, ensuring optimal use of platforms like DV360, CM360, and other DSP/Ad Servers;
• Managing the programmatic practice, ensuring knowledge sharing and team development;
• Leading Campaign Manager 360 (CM360) as the central platform for campaign management and performance measurement;
• Optimizing programmatic media buys based on clients' business objectives, integrating expertise in local and international markets;
• Conducting strategic and technological watch in programmatic, platform evolution, and data privacy regulations (e.g., the disappearance of third-party cookies, Privacy Sandbox, Clean Rooms, etc.);
• Formulating recommendations to optimize attribution, tracking, and measurement of multi-platform campaigns;
• Representing adviso to technological partners (Google, Amazon, The Trade Desk, etc.) and ensuring the smooth running of certifications and training;
• Actively participating in business development, supporting client presentations, contributing to strategic recommendations, and showcasing adviso's programmatic expertise;
• Developing tools and processes to automate programmatic operations and optimize their efficiency;

This professional challenge is for you if you have

• A minimum of 5 years of experience in programmatic, including advanced expertise on Google Marketing Platform (GMP) products, DV360, CM360, and other DSPs like Amazon DSP and The Trade Desk;
• Solid experience in managing multi-platform programmatic campaigns and optimizing media buys;
• Excellent understanding of first-party data, audience strategies, and data protection and user identification issues;
• Advanced skills in performance measurement (attribution, advanced tracking, GA4 integration, etc.);
• Strong communication, technical simplification, and client presentation skills;
• Proficiency in both French and English, both spoken and written, to interact with a national and international clientele;
• To excel in this role at adviso, you must be a person who is:
• Business-savvy, results-oriented, and focused on achieving concrete and measurable objectives;
• Expert in client relationship management, able to understand clients' needs and respond effectively;
• Team-oriented, knowledge-sharing, and collaborative, working effectively with all stakeholders to achieve common goals;
• Proactive and autonomous, demonstrating a high level of intellectual curiosity and adaptability to industry changes, while managing priorities effectively;
• Committed to continuous professional development and guided by superior quality standards, constantly striving to exceed expectations.
• *We sincerely thank you for your interest in joining the adviso team.*

*Each application we receive is carefully reviewed, and this is done in complete confidentiality. However, while we appreciate every application, only those whose profile matches the proposed challenge will be contacted.* *Adviso subscribes to the principle of equity in employment and encourages women, visible minorities, Indigenous peoples, people with disabilities, LGBTQ2S+ individuals, and other marginalized groups to apply.