Content Writer

Location: 725 boul Lebourgneuf, Suite 303, Quebec, QC G2J 0C4

About Lobe

Lobe is a network of 60 multidisciplinary clinics where, under one roof, all the professionals in the field of hearing health work together in a spirit of complementarity to create an environment centered on the patient's needs. Firmly established in Quebec, the network stands out for its human approach and commitment to the well-being of its patients.

As a Content Writer, you have a rigorous, curious, and creative pen, an organized mind that enjoys collaborating, structuring, and making ideas shine. This is a hybrid role, equally strategist and writer, where strategy is proven in the texts: you transform our orientations into carrying messages, then you write them.

Why join Lobe as a Social Media Manager?

• Stable and flexible schedule: 40 hours per week, Monday to Friday;
• Salary scale: $32.34 to $38.45 per hour;
• Group insurance;
• Vacation days, mobile leave, and sick leave;
• Free gym directly at the workplace;
• Compensation based on experience;
• Work-life balance: Access to family leave in addition to mobile leave and sick leave;
• Team atmosphere: Active social club fostering strong team cohesion;
• Professional development: Internal training program;
• Modern work environment: Work in a clinic at the forefront of technology.
• Here's what you'll be doing in your role: (responsibilities)

Content Strategy

• Propose the content strategy framework and contribute to defining annual marketing targets and objectives.
• Develop editorial strategies and identify content opportunities according to goals and target audiences.
• Define editorial axes, content calendars, formats, and performance indicators.
• Serve as a reference-consultant in content strategy for marketing project managers to ensure consistency and relevance of initiatives.
• Analyze performance and formulate recommendations for continuous optimization.
• Maintain a constant watch on trends in content, SEO, and digital creation.
• Participate in the writing of strategic documents with the marketing director and team: audits, marketing plans, recommendations.

Writing and Editorial Production

• Write high-value content for various channels and objectives: advertising campaigns, blog articles, SEO content, newsletters.
• Adapt the tone, language level, and writing approach to different audiences and network brands.
• Ensure the writing of the Lobe Magazine, three to four editions per year, from editorial line to delivery.

Brand and Compliance

• Ensure the consistency of the brand platform in all content: voice, personas, signatures, and register.
• Know, apply, and evolve the ethical, editorial, and graphic compliance guides that frame our sector.

Project Management and Quality Control

• Ensure the respect of deadlines and editorial objectives, especially for the Lobe Magazine.
• Perform quality control of deliverables before submission.

Collaboration and Continuous Improvement

• Collaborate closely with the various expertise of the network to ensure the consistency and performance of deployed strategies.
• Provide the editorial framework and brand voice to the social media manager, who ensures execution on social channels.
• Contribute to the evolution of processes, optimization of work methods, and knowledge sharing within the team.
• Do you think you are THE person we need to take on this challenge?

Here's the profile we're looking for this position

• Bachelor's degree in communication or a related field.
• Three to five years of experience in a role combining content strategy and writing.
• Ability to develop content strategies aligned with business objectives and translate them into convincing texts.
• Experience in performance analysis and formulation of strategic recommendations.
• Excellent command of French and English, both written and spoken, with impeccable spelling.
• Ability to adapt your writing style, tone, and approach to different audiences and brands.
• Strong project management and multidisciplinary collaboration skills.
• Good knowledge of SEO and best practices in web writing.
• Portfolio or examples of work to support your application.
• Asset: Experience in a regulated sector or sensitivity to the issues of compliance such as the health field.
• Do you want to put your talent to the service of people's health?
• Do you want to evolve in a stimulating and human work environment?

We want to meet you!