Programmatic Manager

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

### WPP is the creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere, we bring together the best platforms, talent and partners to create infinite growth opportunities. For more information, visit wppmedia.com.

Programmatic Manager

The Programmatic Manager is responsible for overseeing all daily activities related to campaigns for the brands and clients assigned to them. This person is responsible for account management, planning, setup, activation, and optimization of programmatic campaigns.

The Programmatic Manager develops and maintains strong relationships with agency teams, clients, and partners. Using various programmatic platforms, this person contributes to the planning, execution, and analysis of digital campaigns. This multidisciplinary role combines advisory services, planning, activation, and media investment optimization to deliver strong results across all programmatic channels.

Responsibilities

• Ensure campaign deadlines are met at every stage of the process: planning deadlines, ad creative delivery, and campaign launch.
• Manage the full lifecycle of campaigns and accounts, from initial brief receipt to post-campaign reports, including planning, platform configuration, and launch.
• Participate in strategic discussions surrounding new campaigns and contribute to RFP responses when required.
• Use expertise in programmatic and knowledge of DSP capabilities to develop effective media strategies.
• Ensure media plan requirements are accurately communicated to different teams and precisely integrated into the appropriate platforms.
• Work in diverse technological environments, including DSPs, MediaOcean, proprietary tools, and measurement and analytics platforms.
• Develop positive and respectful working relationships with internal and external teams.
• Use optimization tools and resources to achieve performance goals and ensure complete campaign delivery. Recommend alternative solutions when necessary.
• Manage and optimize campaigns according to established best practices, including pacing, performance, and quality, directly in the platforms or by supporting coordinators.
• Maintain detailed documentation of optimizations performed and insights generated.
• Stay informed about the evolution of the programmatic ecosystem, partners, and their value propositions.
• Actively participate in client meetings, brainstorming sessions, and presentations.
• Contribute to innovation by proposing new ideas, processes, and improvements to services, planning approaches, and management methods.
• Mentor and develop the team's coordinators through training, vendor meetings, and coaching related to campaign setup and optimization.

Skills and Qualifications

• Ability to manage multiple priorities, deadlines, and client requests simultaneously.
• Strong knowledge of the programmatic industry, including the advantages and limitations of major platforms and different inventory sources (Open Exchange, PMP, Deals, Programmatic Guaranteed).
• Excellent understanding of major DSPs and their features, including DV360, The Trade Desk, Xandr, and Amazon DSP.
• Ability to explain and justify recommendations using data, analysis, and strong strategic logic.
• Knowledge of ad serving and ad verification platforms and report production.
• Excellent communication and collaboration skills.
• Passion for problem-solving and digital media.
• Strong attention to detail and execution quality.
• Proficiency in Microsoft Office suite (Excel, Word, PowerPoint, and Outlook).
• Advanced Excel skills, including pivot tables, basic formulas, and data visualization.

Professional Experience

• 2 to 3 years of experience or more in managing and optimizing programmatic campaigns on platforms such as The Trade Desk, DV360, Amazon DSP, or others.
• DSP certifications are a plus, but not required.

Our passion for shaping the next era of media includes investing in our employees so they can give their best. We are as committed to employee growth as we are to responsible investment in media. WPP Media employees can leverage the global WPP Media & WPP network to pursue their passions, expand their connections, and learn at the forefront of marketing and advertising. We have numerous employee resource groups and regularly host in-office events highlighting team successes, sharing innovative ideas, and celebrating milestones and events. Our benefits include competitive medical insurance, collective retirement plans, dental and vision coverage, generous paid time off, discounted partner perks, and employee wellness days. WPP Media is an equal opportunity employer and considers all applications without discrimination or special treatment. We are committed to fostering a culture of respect where everyone feels welcome and has equal opportunities to advance in their careers. We believe the best work happens when we are together, fostering creativity, collaboration, and connection. That's why we have adopted a hybrid approach, with teams in the office four days a week. If you need accommodations or flexibility, please discuss this with the recruitment team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide. Although we appreciate all applications received, only candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.