Media Planning Manager

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ROLE OVERVIEW

The Media Planning Supervisor works closely with the Planning Director on all aspects of media planning and is the main daily contact with the client. Working with cross-functional teams to access all services offered by EssenceMediacom, he/she ensures the achievement of the client's objectives.

In this role, you will maintain a high level of involvement on the account that will be assigned to you, encouraging the highest quality media product and client satisfaction. You will also be responsible for the development and growth of more junior team members, ensuring they are exposed to all necessary facets of the planning process.

YOUR RESPONSIBILITIES

• Develop and maintain relationships with clients and partner agencies
• Lead the development of media plans, including media analyses to support recommendations
• Use research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendations
• Prepare and present media plans, including objectives, strategy, and data-driven arguments
• Supervise, guide, and advise media planning team members on daily activities
• Delegate work effectively and guide media planning team members to provide consistent work to the client
• Stay informed of all communications with the planning team, including purchase authorizations, tracking reports, purchase changes, etc.
• Ensure constant management of campaigns
• Tight media budget management in collaboration with the finance service
• Participate in client/agency meetings as the daily representative of the media service product group
• Act with integrity in managing agency and media partner relationships to ensure brand understanding, sell ideas more effectively, and contribute to positive agency evaluations
• Meet with industry representatives to gain knowledge of all phases and be the point of contact for media partners
• Have deep knowledge of the Quebec market and its culture
• Demonstrate understanding of client activities
• Seek and actively pursue new opportunities for communication and innovation

YOUR PROFILE

• Proven communication skills, both verbal and written; strong presentation talent
• Remarkable time management skills and demonstrated ability to prioritize and organize workload, working within tight deadlines and managing multiple projects
• Ability to work independently; proactive and preventive mindset; constantly think ahead; demonstrate a practical and well-organized approach to all tasks
• Ability to foster collaborative relationships with multidisciplinary teams
• Mastery of media plan implementation with a deep understanding of the media planning process involving multidisciplinary teams
• Complete knowledge of research tools and necessary media planning software for the role
• Strong analytical, mathematical, and quantitative skills
• Proficiency in media tools (Prisma, DDS, Media Tools)

YOUR QUALIFICATIONS

• College diploma or bachelor's degree, preferably with a specialization in advertising, marketing, business administration, or communications, or equivalent work experience
• More than 5 years of relevant media experience, with a preference for media planning
• Experience with the full cycle of strategy and media plan development
• Ability to develop strategic thinking and recommendations based on client category knowledge, consumer insights, competition, and a brand's communication ecosystem
• Advanced knowledge of Microsoft Office suite (Excel, Word, and PowerPoint)
• Demonstrated critical thinking and problem-solving skills
• Ability to communicate concisely and clearly, both orally and in writing, in French and English

*WPP and all its subsidiaries support and celebrate diversity and inclusion. We are committed to creating a safe and respectful workplace and building a team that represents a variety of origins, perspectives, and skills. We are a global network of media agencies that serves international clients. The more open we are to all and the more we collaborate, the more significant the work we can accomplish together.* *If you have a disability or special need requiring accommodation at any point in the recruitment process, please let us know.*

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