Growth Marketing Specialist (e-com)

A key role to drive our digital growth and shape the future of our online performance.

CONDITIONS

Hours: 35h/week, Monday to Friday, daytime.

MISSION

Ensure the digital strategy of the Transit transactional site to drive growth in search rankings, visits, and revenue, and maximize its profitability.

DESCRIPTION

• Implement a weekly audit and monitoring system for the site's ranking in SEO, GEO, and AEO.
• Structure our data semantically to increase relevance (Entity Linking) and ranking by knowledge graphs (Knowledge Graph).
• Ensure growth in citations and positive sentiments to be the leader in the industry's Share of Model. Implement the strategy, monitoring, and KPIs needed.
• Understand and optimize our content for simple, complex, ambiguous, and multi-domain queries to increase performance in Query Fan-Out (QFO).
• Be responsible for optimizing and increasing the presence of agency commerce, particularly through ACP and UCP protocols.
• Bring our content strategy to become the primary source of data and authority. Use our data to generate evidence, perspective, and statistics to achieve this.
• Understand the customer lifecycle and implement the tools and practices needed to increase conversion, average order value, and total customer value.
• Work closely with the product manager to optimize Core Web Vitals, including LCP, INP, and CLS.
• Optimize our data and signals for Black Box AI such as PMax and CAPI. Increase our Event Match Quality (EMQ) score.
• Work closely with the web advertising campaign teams to ensure increased return on investment (ROAS) and decreased cost per acquisition (CPA). Be alert to possible attribution errors in the data.

PROFILE REQUIRED

• 1 to 3 years of experience in e-commerce (B2C).
• Bilingualism required (French-English) due to the need to communicate effectively, both orally and in writing, with unilingual English-speaking and/or French-speaking colleagues.
• Proficiency in the following tools (or equivalents): Shopify Plus, Klavyo, GA4, Microsoft Clarity, n8n, GraphQL, BigQuery, Liquid.
• Proficiency in AI tools to increase execution velocity and operational efficiency.
• Have a deep curiosity and a constant desire to learn about innovations and trends in digital marketing.
• Ability to take initiatives, take ownership of objectives, and deliver results.

BENEFITS

• Group health and REER insurance.
• Annual mobile vacation bank.
• Discounts on our auto parts and accessories.
• On-site mechanic workshop with a mechanic at your service.
• Gym with showers & sports allocation.
• And more!

WORK ENVIRONMENT

• Our headquarters in Lévis occupies 150,000 sq ft.
• We offer a cutting-edge tech work environment, bright, and modern.
• We place great importance on work-life balance: several initiatives are in place to promote your well-being and balance.
• Company in the Top 30 of Canada's Best Managed Companies.
• WHY CHOOSE TRANSIT?

To join a tightly-knit team and grow in a thriving Quebec company! We bet on a collaborative approach based on initiatives and the involvement of all members of our team. Working with us, we promise challenges to match your ambitions! Transit is currently the largest wholesale automotive parts distribution warehouse in Eastern Canada. Do you want to realize yourself and help us achieve our most ambitious goals, it's the time!

CURIOUS TO LEARN MORE ABOUT US?

Visit our careers page: https://transitinc.com/carrieres/