Paid Media Specialist (SEM & SMM)

Garde-Malade is a Quebec-based company that manufactures uniforms for healthcare professionals in Montreal. We are looking for a Media Buyer & Digital Marketing Strategist to manage our advertising investments and actively contribute to our growth.

With a monthly advertising budget of several thousand dollars, we are looking for a person capable of driving our campaigns with rigor, creativity, and a strong performance culture. We have a large base of creatives, visuals, and several campaigns per month to run and optimize.

Artificial intelligence plays an important role in our company's growth strategy. We are looking for a person who already has a good understanding of AI tools and is enthusiastic about integrating these technologies into their daily work to improve marketing performance and operational efficiency.

If you enjoy dynamic environments where decisions are made quickly, where your ideas are heard, and where your contribution has a direct impact on results, this opportunity might interest you. Garde-Malade is a young, dynamic company with exciting projects. It is also a company with an important mission, aiming to give back and celebrate our everyday heroes.

Your main responsibilities:

Manage, optimize, and evolve high-volume advertising campaigns on Meta, Google (Search, Shopping, Performance Max, YouTube), and TikTok;

Analyze the overall performance of the customer journey beyond the metrics specific to each advertising platform;

Conduct continuous A/B tests to identify new growth and acquisition opportunities;

Collaborate closely with the marketing team to design consistent, high-performing campaigns aligned with the brand;

Participate in the development of creative strategies in collaboration with the photographer, graphic designer, and content creators;

Ensure alignment between acquisition, retention, and email marketing strategies;

Produce weekly reports presenting results, learnings, and optimization recommendations;

Maintain rigorous tracking of key performance indicators (ROAS, CPA, CAC, conversion rate, customer lifetime value, etc.);

Recommend improvements to product pages, sales funnels, and shopping journeys to increase conversions;

Actively participate in the company's overall digital growth strategy;

Use AI tools daily to improve the efficiency and performance of marketing initiatives;

Collaborate closely with the AI consultant and the entire marketing team to integrate best practices in automation, innovation, and performance.

Your profile

Formation and experience

• 2 to 5 years of experience in a similar role;
• Strong interest in artificial intelligence and its applications in digital marketing;

Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or other marketing automation and optimization platforms;

Ability to integrate AI into your work processes to improve efficiency, analysis, creation, and campaign performance;

Hands-on experience in managing significant advertising budgets;

Excellent mastery of Meta Ads Manager and Google Ads, Google Analytics, Shopify Plus;

Solid understanding of marketing performance indicators and data analysis;

Experience in e-commerce, a plus;

• Bonus if you are familiar with Triple Whale, Data Feed Watch

Competences and aptitudes

• Bilingualism in French and English (spoken and written);
• Excellent communication and collaboration skills;
• Strong analytical skills and ease in interpreting data to make informed decisions;
• Intellectual curiosity and constant desire to learn, test, and innovate;
• Entrepreneurial spirit and interest in growing companies;
• Autonomy, resourcefulness, and ability to advance projects with little supervision;

Sense of priorities and ability to adapt to a fast-paced and constantly evolving environment;

Results-oriented and sense of responsibility;

Interest in new technologies, artificial intelligence, and automation;

Comfort working in a SME where each contribution has a direct impact on the company's growth.

The ideal candidate

You are passionate about the rapid evolution of digital marketing and artificial intelligence. You already use AI in your professional life or are constantly looking for new ways to integrate it to gain efficiency, generate better analyses, and improve business results.

You are curious, on the lookout for new technologies, and enjoy experimenting with new tools before others.

You do not wait to be told what to do. You propose ideas, identify improvement opportunities, and take the initiative to implement them.

You want to evolve in an environment where your contribution is visible, recognized, and directly linked to the company's results.

What Garde-Malade offers

Salary starting at $60,000/year;

Hybrid work mode or 100% remote;

Continuous training in artificial intelligence and digital marketing;

Stimulating entrepreneurial environment where ideas are heard and valued;

Agile team favoring autonomy, innovation, and initiative;

Opportunity to directly contribute to the growth of a growing Quebec brand and an important and stimulating mission.

To apply, visit the Grenier aux talents website: https://www.grenier.qc.ca/emplois/92725/specialiste-medias-payants-sem-smm