Marketing Analytics Advisor

• Employer: Industrielle Alliance, Auto and Home Insurance Inc.
• Office: 1080, Grande Allée Ouest
• Main workplace: Quebec, Quebec
• Other possible workplace(s): Montreal, Quebec
• Activity areas: Marketing and communication
• Job number: JR10027196
• Employment type: Permanent job
• Apply by: 2026-08-08
• Build the future with us

Are you passionate about the insurance industry and want to contribute to the core mission of a company that aims to ensure its clients are confident and secure about their future? As a Marketing Analytics Advisor, you will play a key role in operationalizing, tracking, and optimizing the performance of marketing initiatives at iA Auto and Home Insurance (iAAH).

This position offers a great opportunity to showcase your skills and fully leverage your potential within a caring and reliable company. Here, human development is at the heart of concerns, fostering a collaborative and innovative environment. You will act as an expert in marketing analytics, utilizing, analyzing, and interpreting performance data to provide recommendations for optimizing marketing strategies and tactics. You will also contribute to the segmentation of solicitation lists, represent the team within the analytics practice community, and collaborate closely with various teams and stakeholders, including digital, marketing, and other analytics experts.

What you will accomplish with us

As a Marketing Analytics Advisor, you will be at the heart of our mission. Here are the main responsibilities:

• Analyze and track the performance of marketing initiatives, provide recommendations, and suggest improvements to optimize strategies, tactics, and conversion.
• Understand, implement, track, and optimize key performance indicators and dashboards supporting decision-making.
• Ensure the operationalization and execution of data cycles specific to the industry, perform queries in databases to generate solicitation lists, and activate them in appropriate technological environments (email campaigns, telephone campaigns, automation, etc.).
• Provide analytical support to internal teams, participate in establishing forecasts, performance objectives, and targets, and ensure the integrity and accuracy of data in accordance with governance rules.
• Feed, conceptualize, and evolve marketing dashboards, simplify complex analyses to facilitate data and insight understanding, represent the team in various analytics practice committees and communities, and stay up-to-date with new trends in marketing analytics, web analytics, and marketing technologies.
• What could accelerate your success in this position
• We are looking for a person who:
• Is recognized for their curiosity, autonomy, and ability to learn quickly in an ever-evolving environment.
• Stands out for their ability to simplify, synthesize, and effectively communicate complex analytical concepts to various stakeholders.
• Demonstrates strong mastery of marketing analytics tools and concepts, including dashboard development and data visualization using tools such as Tableau, Looker, or Microsoft Power BI.
• Is recognized for their expertise in data analysis and knowledge of tools such as SAS and SQL (knowledge of Snowflake is an asset).
• Possesses 5 years of relevant experience in marketing analytics and a bachelor's degree in marketing analytics, statistics, business intelligence, actuarial science, e-commerce, or another relevant discipline. A master's degree is an asset.
• Possesses knowledge of analytical concepts related to email and telephone marketing campaign management (consent, legislation (Act 25, LCAP, LNNTE, A/B testing), audience management, digital media placement (SEM, SEO, programmatic, social media), and the insurance industry, as well as campaign and marketing automation tools (assets).

Why you will love working with us

• A work environment where learning and development merge with a collective quest for excellence;
• A healthy, safe, equitable, and inclusive environment where potential can freely express and develop;
• The opportunity to work in a hybrid work environment, supported by flexibility and access to inspiring and innovative workspaces.
• Competitive social benefits: Flexible collective insurance, competitive retirement plan, share purchase plan, vacation and well-being and personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonuses, discounts on iA products, and more!

Apply now and take the lead in your career, where your talent truly counts!

Hesitating to apply?

At iA, we believe in potential and value the diversity of experiences. If this role inspires you, dare to apply – your place might be with us, and we want to get to know you!

Our commitment to diversity and inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.