Senior Brand Manager

CCM Hockey is present worldwide, with offices in Canada, the United States, Sweden, Finland, Germany, and Taiwan. Our headquarters is located here in Montreal, where we create and develop our equipment. Our mission is to inspire and enable every player to live their passion while participating in the game. Our team vision is to be the leading brand on and off the ice, offering innovative products and an exceptional experience to our athletes and partners worldwide, while putting our employees and communities first. We aim to unlock the full potential of every CCM athlete, from frozen ponds to arenas, by innovating to maximize their performance and give them the confidence to pursue their dreams. We are looking for passionate players who share our core values and will help us become THE leader of the industry!

At CCM Hockey, we live our values every day:

Authenticity: Stand for what you are, do what you say, and believe in it sincerely.

Autonomy of Action: Thanks to their unique contributions, each person is different, each person is important, and each person has the opportunity to act concretely.

Teamwork: A team that works together will always defeat a team composed of talented, but individualistic players.

Respect: Value the difference and allow others to express themselves when working together to achieve common goals and help the company grow and succeed.

The Senior Brand Manager is responsible for leading the development and implementation of CCM Hockey's global brand strategy, ensuring that all consumer touchpoints convey a consistent, compelling, and differentiated brand message. This role drives the integration of consumer insights to guide content, social media, communication, and digital media efforts, aiming to strengthen the brand equity, deepen consumer engagement, and accelerate company growth. As a key member of the global marketing team, the Senior Brand Manager translates business objectives into impactful marketing programs that build an authentic connection with hockey players, fans, and hockey culture worldwide.

KEY RESPONSIBILITIES

• Brand Creation – Lead the development and implementation of CCM's global content strategy, ensuring that all content supports brand objectives, seasonal priorities, and key business initiatives.
• Social Media – Lead CCM's global social media strategy and its implementation, fostering significant consumer engagement while enhancing the brand's relevance and reach.
• Marketing Development – Lead the strategic development of seasonal marketing concepts and narrative frameworks around products that combine innovation, performance, and hockey culture.
• Communication – Lead the development and implementation of integrated communication strategies aimed at maximizing visibility in non-paid media and strengthening CCM's reputation within the hockey ecosystem.
• Media – Lead the development of integrated media strategies to effectively guide consumers through the purchase journey and achieve measurable business results.
• Brand Analytics – Promote a consumer-centric culture by generating actionable insights that inform brand strategy, product development, and marketing effectiveness.

A more detailed description will be presented to selected candidates during the interview.

JOB REQUIREMENTS

• Bachelor's degree in marketing, business, communication, or a related field.
• 8 to 12 years of progressive experience in marketing, with a specialization in brand marketing, integrated marketing, content strategy, or consumer engagement.
• Deep knowledge of brand strategy, consumer marketing, and integrated communication.
• Expertise in content development, social media strategy, content creator marketing, and digital engagement.
• Strong knowledge in media planning, performance measurement, and customer journey optimization.
• Experience in using market research and data analysis to support decision-making.
• Solid understanding of product marketing and launch planning.
• Ability to balance creativity and commercial and strategic objectives.
• Data-driven mindset, favoring continuous improvement and measurable results.
• Experience in leading multi-channel marketing initiatives within mass-market brands, sportswear, apparel, lifestyle, or high-performance brands.
• Ability to lead an integrated marketing team to generate business results while fostering team and individual development.
• Proven experience in developing and implementing integrated brand campaigns across all content channels, social media, communication, and media.
• Experience in managing agency partners, creators, influencers, and external vendors.
• Bilingual (English and French).
• Experience in international or multi-market marketing is an asset.
• Experience working within a fast-paced, matrixed organization involving multiple stakeholders.
• Experience in the sports industry is an asset.
• Travel (approximately 15 to 20%) is expected during key periods for content creation and photo shoots, as well as to participate in key launch and business-related meetings.

WHY JOIN THE CCM TEAM?

• Competitive salaries, including a performance-based bonus program.
• Comprehensive group insurance coverage (medical, dental, vision, life, etc.) starting on the first day.*
• Pension fund with employer-matched contributions (up to 5% of base salary).
• 3 weeks of vacation per year, prorated based on your start date.
• Discounted pricing on CCM products.
• Free gym at the headquarters.
• Social events throughout the year.

At CCM Hockey, we celebrate diversity for the benefit of our employees, products, and partners. We work to create an inclusive environment where everyone, regardless of gender, ethnic origin, religion, age, or other factors, can give their best.

Please note that we will only communicate with candidates whose applications are retained. We respectfully ask agencies not to contact us or submit unsolicited applications. We thank all candidates for their interest.

• Please note that social benefits may vary by location and position. Unionized employees are governed by the collective agreement.
• The English requirement is mandatory as you will regularly interact with clients, partners, and/or foreign subsidiaries both orally and in writing in the context of this role.