Field Marketing Manager

Field Marketing Manager, CANADA (Montréal, QC / Pittsburgh, PA) *Founded in 2000, Ivalua is a global leader in the publishing of cloud-based procurement management solutions.* COMPANY OVERVIEW

At Ivalua, we are a global community of experts who believe that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.

We achieve this through our cloud-based spend management platform, which enables hundreds of major brands to manage their spending and suppliers while optimizing their profitability, ESG performance (Environmental, Social, and Governance), reducing risk, and improving productivity.

Driven by our passions and fueled by our shared ambitions, we empower ourselves to tackle challenges and create impactful experiences for our clients and our partner ecosystem, while giving meaning to our teams.

Learn more at www.ivalua.com. Follow us on LinkedIn THE OPPORTUNITY CONTEXT:

Our marketing team is passionate and driven by team spirit and a taste for collaboration. We aim for excellence and work collectively to innovate constantly and always deliver more value to the sales teams, with whom we collaborate closely.

THE POSITION:

We are seeking a highly qualified Field Marketing Manager with strong experience in event organization and digital campaign management to lead marketing initiatives in Canada — one of our four North American commercial regions. This role will play a key part in generating leads and strengthening our brand awareness through targeted marketing actions. The ideal candidate will demonstrate proven experience in implementing effective marketing strategies aligned with commercial objectives and fostering customer engagement. Proficiency in English/French (fluent) is required.

In addition to leading initiatives in Canada, this position may also involve supporting or taking charge of specific field events in the West America region to ensure consistent execution and optimal impact on key markets. This position reports to the Marketing Manager for North America.

YOUR MISSIONS

Strategy Development: Design and implement global marketing strategies tailored to the needs of regional markets to generate new prospects and feed the pipeline.

Field Event Management: Plan, organize, and execute high-impact field events (regional events, roundtables, conferences) to stimulate lead generation and strengthen customer relationships.

Pilot a flagship event in the "Procurement Innovation on Tour" series in your region, overseeing the organization from A to Z: program development, speaker coordination, venue selection, catering, and all other planning and logistical activities.

Account-Based Marketing (ABM): Develop and deploy ABM strategies targeting key account segments; create customized marketing programs addressing the specific needs of clients to foster lead generation and conversion of targeted accounts.

Campaign Management: Design and execute integrated marketing campaigns in collaboration with product marketing and digital teams (events, webinars, digital initiatives) to generate leads and nurture customer relationships.

Collaboration with Sales Teams: Work closely with the sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring that marketing actions effectively support commercial goals.

Performance Analysis: Track and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and make data-driven adjustments to optimize results.

Budget Management: Manage the field marketing budget, ensuring efficient allocation of resources and maximizing the return on investment (ROI) of marketing activities.

Travel 15 to 25% of the time expected YOUR PROFILE

More than 6 years of experience in marketing, including at least 3 years in field marketing.

Proven experience in managing field events and implementing effective marketing programs that foster customer engagement and lead generation.

More than 3 years of experience in managing and organizing in-person events.

ABM (Account-Based Marketing) Mastery: Solid understanding of ABM principles and best practices, with successful experience in developing targeted campaigns.

Project Management Skills: Excellent organizational and project management skills, with experience in coordinating multiple initiatives simultaneously.

Analytical Mindset: Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement.

Communication Skills: Excellent oral and written communication skills, with the ability to craft compelling messages and engage diverse audiences.

Collaboration and Teamwork: Proven ability to work collaboratively with different teams and ensure alignment between marketing and sales.

Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities while staying focused on key objectives.

Creative Problem-Solving: Innovative mindset and ability to devise creative solutions to marketing challenges and identify new growth opportunities.

Experience with HubSpot and ABM tools (such as Demandbase): an asset.

Bachelor's degree in marketing or a related field (Master's degree: an asset).

Proficiency in English is required, as we serve clients across Canada from our offices in Montréal and much of our activities are conducted in English; however, to the extent possible, we will respect the employee's right to work in French.

Key Responsibilities: Field Event Management: Plan, organize, and execute high-impact field events.

Key Skills

• Field Marketing Expertise: Proven experience in managing field events and implementing high-performing marketing programs that foster customer engagement and lead generation.
• ABM (Account-Based Marketing) Mastery: Solid understanding of ABM principles and best practices, with successful experience in developing targeted campaigns.
• Project Management Skills: Exceptional organizational and project management skills, with experience in coordinating multiple initiatives simultaneously.
• Analytical Mindset: Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent oral and written communication skills, with the ability to craft compelling messages and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively with different teams, foster consensus, and ensure alignment between marketing and sales.
• Adaptability: Ability to thrive effectively in a dynamic environment and adapt to changing priorities while staying focused on key objectives.
• Creative Problem-Solving: Innovative mindset and ability to devise creative solutions to marketing challenges and identify new growth opportunities.
• This position is crucial for driving our field marketing strategy and ensuring its alignment with our sales objectives, particularly through impactful events and targeted ABM initiatives.
• AFTER THE PROCESS

If your application meets the requirements for this position, our Talent team will contact you to schedule an initial screening interview. Take a step further towards achieving your goals: apply today! Our Talent team will support you at every stage of the recruitment process, from preparation to finalization. They are here to help you!

Our recruitment process is designed to assess your skills through a series of customized interviews with internal colleagues involved in the p