Senior Manager - Media Strategy and Planning

See if you are our next: SENIOR MANAGER — MEDIA STRATEGY AND PLANNING (Temporary 16-month contract)

Working at the Vision Group/LASIK MD headquarters means contributing to the growth of one of North America's leading vision correction providers, supporting more than 11 brands and 60 clinics across Canada and the United States.

It means moving things forward as a team in a friendly environment, with flexible work arrangements tailored to each employee.

Join our Great Place to Work®-certified company, where support and inclusion are at the heart of our culture.

A clear view of your benefits

• You hold a full-time temporary position.
• You benefit from a flexible schedule that supports work-life balance.
• You enjoy 4 personal days, 3 additional days during the holiday season, and paid Friday afternoons in July and August.
• You receive complimentary refractive surgery.
• You join one of Canada's Best Managed Companies.
• Your responsibilities at a glance
• Media strategy and planning
• You lead the integrated paid media strategy across digital and traditional channels.
• You translate business, revenue, brand, and client experience objectives into actionable full-funnel media plans.
• You recommend the media mix across channels, audiences, markets, and investment levels based on potential, performance, and operational capacity.
• You balance short-term demand generation with long-term brand building and category growth.
• You identify emerging trends in media, advertising technology, and consumer behaviour to improve performance.
• Budget management and performance
• You allocate media budgets by channel, market, audience, campaign, and stage of the conversion funnel.
• You track patient acquisition cost, cost per lead, conversion rates, revenue, and return on media investment.
• You quickly identify risks and opportunities, then recommend corrective action.
• You lead forecasting, scenario planning, and investment optimization to improve media efficiency and profitability.
• You establish performance targets, reporting standards, and optimization frameworks.
• Testing, innovation, and optimization
• You lead a high-velocity testing program covering creative assets, audiences, messaging, channels, ad placements, and landing pages.
• You turn testing opportunities into campaign plans and ensure that learnings are documented and applied.
• You scale effective approaches and quickly address underperformance.
• You help build a modern, performance-driven approach based on automation, AI, first-party data, and advanced audience strategies.
• Team leadership and capability development
• You provide strategic direction, coaching, and support to media planning and buying specialists.
• You review media plans, campaign strategies, performance analyses, and optimization recommendations.
• You strengthen accountability, consistency, and proactive performance management.
• You develop processes, templates, workflows, and standards informed by best practices from both agencies and advertisers.
• You encourage curiosity, experimentation, commercial thinking, and continuous improvement.
• Cross-functional collaboration
• You collaborate with the Brand and Creative teams to align media, messaging, and execution with performance objectives.
• You work with the Web, SEO/AEO, and CRM teams to improve the customer journey and full-funnel conversion.
• You partner with the Insights and Analytics teams to validate performance, improve attribution, and guide investment.
• You work with the Revenue, Finance, and Operations teams to align media investment with performance and capacity.
• You manage agencies, consultants, technology partners, and vendors when specialized support is required.
• You produce clear reports and presentations that communicate results, insights, and recommendations.

A clear view of your qualifications

• You hold a bachelor's degree in marketing, business administration, communications, or a related field.
• You have more than 5 to 7 years of experience in media strategy and planning, performance marketing, or integrated media, including leadership experience.
• You are proficient in multi-channel media strategies (SEM, social paid, programmatic, video, audio, and traditional media).
• You have experience managing significant media budgets and optimizing business results.
• You understand performance measurement, attribution, reporting, and optimization testing.
• You are comfortable with data, automation, and AI-powered tools.
• You have experience in coaching and team development.
• You are an excellent communicator, analyst, business-oriented, collaborative, and capable of managing multiple priorities in a dynamic environment.
• From our perspective

If you believe you are the right person for this role and wish to join a passionate and committed team, apply today.

Are you our next SENIOR MANAGER, MEDIA STRATEGY AND PLANNING *(Temporary 16-month position)*

Working at the Vision Group/LASIK MD head office means contributing to the growth of one of North America's leading vision correction providers, supporting more than 11 brands and 60 clinics across Canada and the United States.

It means moving things forward as a team in a friendly environment, with flexible work arrangements tailored to each employee.

Join our Great Place to Work®-certified company, where support and inclusion are at the heart of our culture.

A clear view of your benefits

• You hold a full-time temporary position.
• You benefit from a flexible schedule that supports work-life balance.
• You enjoy 4 personal days, 3 additional days during the holiday season, and paid Friday afternoons in July and August.
• You receive complimentary refractive surgery.
• You join one of Canada's Best Managed Companies.