B2B Marketing Manager

NANUK has set out to protect, organize, and transport goods that are dear to people, allowing them to live with peace of mind and in full color. Our vision is to develop a global brand of equipment protection and to always strive to do better for our people, our customers, and the planet. The company is proud to offer customized products and complementary services to clients in Canada and abroad.

WHY JOIN THE TEAM AT NANUK?

• Full-time permanent position (40 hours – flexible schedule);
• Hybrid remote work policy in place (3 days in the office);
• Collective health insurance and virtual health program after 6 months on the job;
• Retirement plan after 6 months on the job;
• Service recognition program;
• Opportunities for advancement and professional development in a growing company;
• Paid corporate events;
• 4 weeks of vacation after the first year worked according to the reference policy;
• Human leadership, a culture of collaboration and teamwork;
• A company culture open to equity, diversity, and inclusion;
• An employment equality program that invites women, Indigenous people, visible minorities, and people with disabilities to apply;
• Coffee and hot chocolate at will;
• On-site fitness center;
• A great work environment!
• WHAT DOES THE POSITION INVOLVE?

The B2B Marketing Manager develops and executes strategies to increase brand awareness, generate business opportunities, and support revenue growth. In collaboration with sales and internal teams, they drive marketing campaigns, optimize lead generation, and contribute to business objectives.

• Develop and execute the B2B content and marketing communications strategy while ensuring brand consistency, collaborating with internal and external stakeholders, and managing the editorial calendar to drive brand awareness, demand, customer acquisition, and revenue growth.
• Manage and optimize the B2B website — keep content up-to-date, coordinate landing pages and campaigns, improve user experience and conversion rates, track performance, and collaborate with internal teams and agencies.
• Collaborate with sales teams and distribution partners to drive customer acquisition and pipeline growth by creating sales enablement materials, distributor activation programs, co-marketing campaigns, and coordinated calendars to align launches, events, and business initiatives.
• Support and execute B2B marketing campaigns across digital, social, email, paid media, and event channels to generate and nurture qualified leads for priority sectors, target accounts, distributors, and partners.
• Oversee marketing analytics and performance by tracking metrics, analyzing campaign, lead, and pipeline metrics, ensuring CRM data quality, conducting market and competitive research, and providing operational recommendations to optimize ROI and support growth.

ARE YOU THE NEXT MEMBER OF THE TEAM WE'RE LOOKING FOR?

• Bachelor's degree in marketing, administration, communications, or related field.
• Minimum of 5 years of experience in B2B marketing, lead generation, or product marketing.
• Experience in project management and coordination of multiple priorities and stakeholders.
• Strong knowledge of B2B marketing, lead generation, CRM platforms, marketing automation, and digital tools.
• Excellent communication, writing, and content creation skills.
• Strong analytical skills, organizational abilities, autonomy, and collaborative spirit.
• Experience in managing multiple brands, products, or business units (asset).
• Knowledge of the defense, law enforcement, aerospace, medical, or industrial sectors (asset).
• Willingness to travel 10 to 20% of the time, primarily to the United States, Canada, and Europe.
• Essential bilingualism, both orally and in writing, in French and English. Approximately 90% of daily communications are conducted in English with internal and external stakeholders.

By applying at NANUK, you will join a team of professionals who are closely knit and for whom every day represents a new opportunity to accomplish and enjoy with colleagues.

Salary: $75,000 to $85,000 per year

Benefits

• Dental Insurance
• Disability Insurance
• Life Insurance
• Paid Time Off
• On-site Gym
• Flexible Start and End Times
• Retirement Plan
• On-site Parking
• Casual Dress Code
• Location: Hybrid Remote Work in Terrebonne, QC