MARKETING DIRECTOR

As Marketing Director, and under the supervision of the Executive Director, your primary role will consist of developing, coordinating, and implementing the marketing strategy of the institution to ensure its visibility, attractiveness, and growth in enrollment. You will be responsible for planning campaigns, managing brand image, and developing content tailored to target audiences. You will lead a local dynamic team and collaborate closely with the admissions, communication, digital, and academic departments.

RESPONSIBILITIES

• Develop and implement the marketing strategy for LaSalle College, in alignment with the group's guidelines;
• Manage the planning, execution, and optimization of marketing campaigns (digital, event-based, press, partnerships, etc.);
• Ensure the consistency and strength of the brand across all communication channels and supports;
• Supervise and mentor the local marketing team (project managers, graphic designers, content creators, etc.);
• Analyze campaign performance and adjust strategies based on key performance indicators (KPIs);
• Ensure close collaboration with the Admissions, Communication, IT, and Pedagogy departments to support enrollment goals;
• Coordinate the production of promotional content, videos, brochures, newsletters, etc.;
• Conduct market research on education market trends, student behaviors, and marketing innovations.

REQUIREMENTS

• Hold a university degree in marketing, communication, management, or a related field;
• Possess between 7 and 10 years of experience in marketing, including team management experience;
• Have a strong understanding of the higher education market;
• Have expertise in digital marketing, inbound marketing, SEO/SEM, and CRM;
• Proficiency in French (oral and written);
• Proficiency in English at a professional level (oral and written).

This role involves frequent interactions with clients and internal and external partners at a national and global scale. Therefore, professional English proficiency is a requirement for this role.

BENEFITS

• Permanent, full-time position;
• Bonuses;
• Mobile Allowance;
• Group insurance, including a PAE and telemedicine;
• Retirement savings plan;
• Additional holidays for the holiday season - between Christmas & New Year's Day;
• Health and wellness program.

LCI Education is committed to an equal employment opportunity program. Women, persons with disabilities, Indigenous peoples, visible minorities, and ethnic minorities are encouraged to apply. If you are a person with a disability, you may, upon request, receive assistance for the pre-selection and selection process.