MarTech Operations Manager

WHO WE ARE?

Air Canada Vacations mission is to make dreams travel. That's why we offer vacation packages, tours, cruises, and more, tailored to the individual needs of each person. We like to say that we have vacations for every traveler, because that's the case!

If you are a person passionate about exploring the world and would like to share this enthusiasm with our customers, we would be delighted to welcome you to our team.

For over 50 years, Air Canada Vacations has facilitated travel, so join us to help Canadians create unforgettable memories, no matter their destination.

Don't miss this great opportunity! Submit your application by August 17, 2026, to be considered for this exciting opportunity.

WHAT YOU WILL DO

Reporting to the Product Manager, MarTech, the candidate is responsible for ensuring operational excellence and daily management of our marketing technology ecosystem (MarTech). This position is at the heart of our customer data platform (CDP) strategy: it aims to ensure that our platform, processes, and activation journeys are well-designed, effectively deployed, continuously optimized, and offer consistent consumer experiences.

In addition to supporting the operation of the platform, this position contributes to connecting teams, tools, and processes by facilitating the smooth flow of workflows and promoting effective use of our platform. As an internal reference user, this person will be responsible for promoting best practices, training internal teams, and strengthening governance to ensure scalable, high-quality, and compliant use of our tool with security and privacy standards.

Responsibilities

• Manage the configuration and orchestration within the platform, creating multichannel customer journeys based on the strategy defined with channel managers and the marketing team.
• Ensure that journeys are optimized in terms of performance, evolution, and personalization, and that they do not overlap with other initiatives.
• Keep up-to-date documentation for all journeys, workflows, and associated logic.
• Monitor the status of the platform, resolve issues, and implement corrections or improvements as needed.
• Establish and maintain operational processes and best practices for all internal stakeholders.
• Act as an expert, ensuring continuous training, integration, and support for teams.
• Supervise the daily administration of the platform, including access management, user management, field and attribute configuration, naming conventions, and tagging frameworks.
• Ensure data quality and compliance with governance standards.
• Identify opportunities to improve efficiency, automation, and standardization across the customer experience and MarTech operations.
• Support the product manager in collecting functional requirements from channel managers and translating them into technical requirements for internal or vendor roadmaps.
• Collaborate closely with marketing, data, operations, and IT teams to ensure effective and timely implementation of various use cases.
• Support data compliance and governance initiatives to ensure appropriate use of customer data.

WHAT YOU BRING TO THE TEAM

• At least 3 years of experience in operating customer data platforms (CDP) or multichannel marketing automation.
• Practical experience with large-scale marketing automation platforms or customer data platforms (CDP) to create unified views of customer users, implement advanced segmentation
• Ability to train and support non-technical users
• Experience with data models, field architecture (JSON), and integration between customer data platform (CDP), marketing automation, and customer relationship management (CRM) systems, an asset.
• Knowledge of governance frameworks and laws on privacy protection in Quebec and Canada, an asset.

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You will be eligible for travel privileges for yourself and others as soon as you have completed 6 months of service.
• Hybrid work model: Corporate mandate of four (4) office days (Tuesday, Wednesday, Thursday, and the 4th day of your choice) and one day working from home.
• We value your well-being and offer a wide range of social benefits, including health and dental care, for you and your family.
• We offer training and development tools to help you realize your full potential.

Please note that these benefits apply to full-time permanent staff.

Check out our Careers page for the complete list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a diverse, equitable, and inclusive workplace, which is at the core of our fundamental values. We encourage the unique character of each individual, listen to each voice, and instill in our employees a sense of belonging that allows each team member to shine in their authenticity.

We encourage people from all backgrounds to apply, as we strive to create a diverse team that reflects the diversity of the customers and communities we serve as an equal opportunity employer. If you need an accommodation, please let us know and we will work with you to meet your accessibility needs. For any accessibility assistance, for requests for information in alternative accessible formats, or to report any accessibility issues, please let us know in your application.

LANGUAGE REQUIREMENTS

With equal qualifications, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside Quebec.