Marketing Coordinator

Company Context

Opsun is a Canadian leader in the design, engineering, and manufacturing of aluminum solar mounting structures. We serve all of North America — Canada, United States, Mexico, and the Caribbean — with headquarters in Quebec and production facilities in Cornwall (Ontario) and High Point (North Carolina). Our product range covers all commercial and residential market applications: flat roofs, ground mounts, carports, pitched roofs, and wall mounts.

This position is a concrete opportunity to contribute to the energy transition within an innovative, growing manufacturing SME, in a high-tech B2B market that is expanding rapidly.

Reporting to the Marketing Manager, we are looking for a versatile, creative, and structured Marketing Coordinator to support our sales and marketing team in the development of our communications and the promotion of our projects.

The Marketing Coordinator will actively participate in:

• The development and structuring of the Quebec market
• The launch and positioning of our new residential offer (B2C)
• The continuous growth of our B2B activities in North America

This position offers concrete immersion in a technical, manufacturing, and rapidly expanding environment, at the heart of the renewable energy industry.

Candidate Profile

• Advanced bilingualism in French and English (oral and written)
• Good knowledge of digital marketing tools and best practices (social media, content, email, etc.)
• Proficiency in Office Suite, Google Workspace, and a CMS
• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign)
• Knowledge of HubSpot CRM (asset)
• Ability to analyze data and make performance-based decisions
• Excellent written and verbal communication skills
• Creativity and innovation in content and campaign production
• Excellent organizational and project management skills
• Autonomy, initiative, and sense of responsibility
• Ability to work in a team in a dynamic and evolving environment
• Comfort with a multi-faceted role where priorities can change quickly
• Knowledge of the solar energy field (asset)

Requirements

• 2 to 5 years of relevant marketing experience (operational profile), with a good understanding of digital marketing
• Bachelor's degree in marketing, communication, business, or related field
• Tasks

Content & Communication

• Writing marketing and technical content (blog articles, case studies, newsletters)
• Creating multi-format content (text, visual, video) tailored to B2B and B2C audiences
• Participation in message structuring and communication consistency

Social Media & Digital Presence

• Planning, creating, and publishing content (LinkedIn, Facebook, Instagram)
• Adapting tone and formats according to platforms
• Managing brand presence and community interaction
• Analyzing performance and providing optimization recommendations
• Monitoring trends and best practices

Website & SEO

• Updating and integrating content on the website (CMS)
• Optimizing SEO of pages and content
• Contributing to the continuous improvement of the website (structure, content, performance)

Marketing Campaigns & Email

• Participation in the planning and execution of marketing campaigns (content, email, paid, etc.)
• Creating and sending newsletters and targeted email campaigns
• Supporting lead acquisition and conversion
• Contributing to marketing/sales alignment

Analysis & Performance

• Tracking the performance of marketing campaigns and actions
• Analyzing data (traffic, engagement, conversion)
• Identifying improvement opportunities and adjusting actions
• Preparing reports and recommendations

Events & Field Marketing

• Coordinating trade shows and events (logistics, materials)
• Creating marketing materials (kiosks, presentations, visuals)
• Supporting field activities

Marketing Documentation & Tools

• Updating technical sheets, presentations, and corporate documents
• Translations FR/EN
• Structuring and managing marketing documentation
• Supporting sales (tools, documents, content)

Design & Visual Production

• Creating marketing visuals (social media, web, print)
• Laying out documents (brochures, presentations)
• Overall support for graphic needs

Coordination & Continuous Improvement

• Collaboration with internal teams (sales, engineering, management)
• Coordination with external partners or agencies as needed
• Participation in marketing reflection (ideas, tests, new approaches)
• Marketing watch and identification of opportunities (tools, trends, channels)