Content and Performance Project Manager

Do you enjoy advancing multiple projects at once, coordinating diverse resources, and transforming data into concrete recommendations? Do you want to contribute to Montreal's shine by ensuring the performance of the contents distributed in the digital ecosystem of Tourisme Montréal? The position of Content and Performance Project Manager could well be your next professional adventure!

About us

Tourisme Montréal is a non-profit private organization that has been promoting Montreal as a tourist destination for over 100 years. Thanks to its work, the metropolis is today positioned as one of the most important destinations internationally. On a daily basis, the organization deploys many initiatives to offer a unique experience to visitors while maximizing the economic, social, and cultural benefits of tourism in a harmonious and thoughtful way. Bringing together more than 1,000 members of the tourism industry, it plays a leading role in the management and development of Montreal's tourist offer. Tourisme Montréal also contributes to the economic, urban, and cultural development of Montreal.

At Tourisme Montréal, we are animated by a common passion and motivated by a unifying mission. We are proud to contribute to making Montreal shine with an organization recognized as a leader in the tourism industry. We accomplish ourselves by having a positive impact, beyond our profession, and we do so as a team. We feel that we make a difference and that propels us. Tourisme Montréal is an open playing field, where we feel that our contribution is significant.

Your mission

Under the responsibility of the Chief Editor, the Content and Performance Project Manager manages the editorial projects of the content team as well as the external resources that contribute to them, namely freelancers, suppliers, and content creators. This person plans the schedules, oversees the mandates, ensures administrative and budgetary follow-up, and measures the performance of the contents distributed in the organization's digital ecosystem. She also contributes to the influence marketing strategy, produces performance, visibility, and return on investment (ROI) reports, draws recommendations from them, and collaborates with business intelligence (BI), digital platforms, paid media, and media relations teams.

Main responsibilities

• Manage editorial projects: tourist guide, thematic guides, seasonal contents, and special projects.
• Plan schedules, milestones, approvals, and deliverables, ensuring deadlines are met.
• Coordinate multiple projects at once, with internal and external resources and other services.
• Oversee mandates entrusted to freelancers, suppliers, and content creators: quotes, rights, deliverables, billing, and budgets.
• Compare price proposals and establish benchmarks to guide choices.
• Contribute to influence marketing: selection criteria, success indicators, and accountability.
• Evaluate content creator profiles: authenticity of the audience, targeted markets, engagement, and performance.
• Keep the database of evaluated profiles up to date.
• Measure the performance of contents and the visibility of the destination on digital platforms as well as in search engines and generative response engines.
• Produce performance, visibility, and ROI reports: data, discrepancies, key facts, and calculation methods.
• Conduct keyword research, competitive analyses, and content audits.
• Transform data into concrete recommendations: content, visibility, profiles, and budgets.
• Conduct a watch on analysis tools, AI, content creator remuneration, disclosure, and social trends.
• Collaborate with BI, digital platforms, paid media, and media relations teams.

Note: Content writing and production are not part of the mandate.

What characterizes you

• DEC or relevant training in project management, marketing, communication, or analytics.
• Minimum of three years of experience in project management, ideally in digital content or social media.
• Experience in performance reports, digital audience analysis, and coordination of external resources.
• Proficiency with GA4, social media analytics tools, and learning new digital tools.
• Advanced mastery of Excel, as well as Word and PowerPoint.
• Good knowledge of project management: backtracking, milestones, risks, and budgets.
• Understanding of social media practices, organic content.
• Understanding of the issues related to generative engine optimization (GEO) and brand visibility in AI-generated responses.

What will set you apart

• Analytical mindset and critical view on data.
• Talent for simplifying findings and guiding decisions.
• Rigor, organizational skills, and tight follow-up of schedules and budgets.
• Excellent communication skills, in French and English.
• Comfort collaborating with external partners.
• Autonomy to manage multiple files at once.
• Curiosity, passion for Montreal, and flexibility when needed.

What we offer

• Competitive annual salary determined based on a salary scale, indexed annually
• Collective REER equalized by the employer up to 5% of the salary
• 3 weeks of paid vacation starting from the beginning of the following reference year
• Comprehensive group insurance, PAE, and telemedicine after 3 months, shared cost 50/50
• Health account of 350$ per year
• Paid holidays between Christmas and New Year's Day, 7 sick days, and 3 personal days per civil year
• Employer contribution of 50% on the annual Opus subscription (+8% discount on the portion paid by STM, RTM)

There's more

• 35-hour workweek and compressed schedule in the summer
• 9 public holidays + 1 Easter day
• Hybrid work policy offering up to 2 days per week of remote work; possibility of remote work up to 10 consecutive days per year, in combination with one or two weeks of vacation;
• Structured onboarding and integration program aiming for team cohesion and transversality;
• Skills development and training program;
• Access to several tourist attractions, events, and festivals free of charge, all year round;
• Bright office located in the heart of Downtown, near McGill and Bonaventure metro stations, next to the Queen Elizabeth Hotel;
• Free tickets and invitations to cultural and sports events;
• A cohesive team and a dynamic work environment.

By submitting your application, you expressly consent to the sharing of confidential data contained in your application within our company. You also consent to the use of your phone number to contact you by text or phone call regarding the recruitment process and job opportunities. The information will be handled confidentially and used exclusively for the recruitment process. We are committed to complying with the laws and regulations in place regarding the protection of personal data, ensuring the confidentiality of the information you have provided. Your trust is essential, and we take all necessary measures to protect your data throughout the recruitment procedure.

At Tourisme Montréal, we believe in equity, diversity, and inclusion. We are committed to welcoming all individuals, considering and valuing them for who they are, enriching ourselves from their differences and uniqueness, and, above all, offering them a work environment where they will feel at home. For us, discrimination, in any form, is a zero-tolerance policy! We believe in the importance that our teams reflect the diversity of our members, our clientele, and the communities we serve. If you need assistance to make the recruitment process or the position more accessible, please let us know. Adjustments will be offered to those who request them at any stage of the recruitment process.