Product Marketing Specialist

This position is part of our line of automated vision systems products.

For more information about our product line: https://www.pavemetrics.com/

The Product Marketing Specialist is responsible for coordinating and supporting marketing initiatives aimed at promoting the company's solutions and fostering their adoption in targeted markets. Acting at the intersection of product management, sales, communications, and customer experience, he/she contributes to the development and execution of go-to-market strategies, ensuring the consistency of product positioning, messaging, and value proposition.

He/she collaborates closely with product management, sales, and marketing teams to transform complex technical concepts into clear, compelling, and customer-centric messages. He/she also participates in the planning and coordination of product launches, marketing campaigns, and industry events, while tracking associated results and expenses.

Want to become EDDYFIER?

At Eddyfi Technologies, we are proud to push the boundaries of innovation to support the industries the world depends on daily. From energy and transportation to infrastructure and beyond, our technologies contribute to protecting critical assets, preserving the environment, and ultimately saving lives.

As a globally renowned company, we are at the forefront of some of the world's most advanced systems — offering cutting-edge solutions in Foucault currents and ultrasonics, remote monitoring, nuclear steam generators, automated vision systems, and robotics. And this is just the beginning.

If you are passionate about technology and want your work to have a real impact, we would love to meet you.

Our values

• We are customer-centric and place them at the heart of everything we do
• We innovate thoughtfully, developing practical and forward-looking solutions that address real challenges and protect what matters most.
• We are reliable and accountable: we do what we say we will do. We take ownership of our actions and deliver high-quality results with integrity, consistency, and transparency.
• We are stronger together and committed to creating an inclusive environment where every voice is heard, respected, and supported.

Joining our team means

• Collaborating with innovation experts in an environment that values the diversity of perspectives, backgrounds, and experiences.
• Joining an organization that values commitment, initiative, and collaboration to achieve common goals.
• Working within a growing company that encourages learning, curiosity, and respectful questioning.
• Being supported through fair, transparent, and just practices.
• Contributing to meaningful projects that generate lasting impact.
• As a Product Marketing Specialist, you will be responsible for:
• Coordinating go-to-market strategies for new product launches, new features, and market expansion initiatives.
• Contributing to the development and maintenance of product positioning, key messages, and value propositions to ensure the consistency of marketing and sales communications.
• Translating complex technical concepts into clear, compelling, and customer-focused content.
• Participating in the development and execution of digital marketing strategies (paid campaigns, social media, website).
• Developing and coordinating the creation of sales enablement tools, such as sales presentations, comparative sheets, case studies, summary documents, and promotional materials.
• Supporting demand generation campaigns by creating content and messages to increase brand awareness and business opportunities.
• Contributing to the identification of target audiences, buyer personas, and customer journeys in public and private markets.
• Collaborating closely with product management, sales, corporate marketing, and executive teams to ensure alignment between market strategies and business objectives.
• Coordinating the company's participation in trade shows and industry events, including logistics, booth setup, material transportation, and partner collaboration.
• Tracking and analyzing the performance of marketing initiatives, the effectiveness of product launches, and the impact of content.
• Monitoring and controlling marketing expenses.

If you have transferable skills, even if you don't meet all the criteria, don't hesitate to apply!

What makes you an asset to our team

• Bachelor's degree in marketing, business administration, communications, or a related field.
• Minimum of five (5) years of experience in product marketing, strategic marketing, or go-to-market.
• Experience in the commercialization of technical, industrial, engineering, infrastructure, SaaS, or B2B solutions, an asset.
• Excellent ability to develop clear messages and positioning for complex solutions.
• Demonstrated experience in product launches and supporting revenue growth.
• Ability to align innovations with effective communication and go-to-market strategies.
• Excellent written, verbal, and presentation communication skills.
• Ability to support sales teams in the coherent and effective communication of the company's value proposition.
• Strong collaboration and multidisciplinary teamwork skills.
• Ability to thrive in a global, matrix, and ever-evolving environment.
• Strong interest in innovation, creating value for customers, and impactful projects.
• Ability to contribute to the company's reputation in a highly technical and strategic sector.
• Ability to support company growth in a competitive global market.
• Ability to foster product adoption, customer engagement, and revenue growth through effective communication strategies.
• Initiative, curiosity, and leadership that drive team success.
• Any equivalent combination of relevant education and experience may be considered.

At Eddyfi Technologies, diversity, equity, and inclusion are at the core of our identity. We are committed to offering equitable employment opportunities and fostering an inclusive work environment where everyone can feel at home.

We welcome and encourage applications from all qualified individuals, regardless of race, ethnic origin, gender identity or expression, sexual orientation, age, religion, disability, neurodiversity, or any other legally protected characteristic.

If you require any accommodations at any stage of the recruitment process, please let us know. We are committed to providing an accessible and inclusive experience to all candidates.

All positions based in Quebec require proficiency in French, both orally and in writing. Additionally, functional English skills are required to meet the needs of our international offices and clients. For all our offices around the world, some positions may be subject to background checks, including credit check, criminal record, and employment history verification.

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