Digital Strategist

The Digital Strategist transforms data into tangible results. With a solid understanding of technologies, performance reports, and SEO practices, the person in this role ensures rigorous tracking of their clients' digital assets. With a keen market insight, they think of the best ways to reach targets, always highlighting the work of their colleagues and clients. Does this sound like you?

Skills/Tasks

• Conduct audits of various brands' digital activities and assets, as well as their competition
• Develop digital strategies for a variety of projects, including web and mobile platform development, advertising and acquisition campaigns
• Identify conversion goals and add value to digital platforms
• Participate in the UX design process
• Know and be able to interpret important KPIs
• Define KPIs related to strategic orientations and ensure their tracking and continuous optimization
• Conduct strategic watch activities
• Stay up-to-date with new technologies and digital practices
• Have experience with Google Ads, Google Analytics, Facebook Ads, Google Tag Manager, LinkedIn Ads, and email marketing tools
• Have experience in developing digital marketing strategies
• Popularize and present technologies, digital marketing strategies, and performance reports
• Perform any other related tasks

Qualifications

• Hold a degree in marketing, communication, or any related field
• Have a minimum of 5 years of experience

Personal Qualities

• Have a sharp analytical mind
• Enjoy working in a team and collaborating with different departments
• Have excellent communication skills, both oral and written
• Start Date
• As soon as possible
• Work Location
• Quebec City, in a hybrid mode