Sales Director

The Sales Director will be responsible for the development and execution of Cliniify's commercial strategy in Canada.

We are primarily looking for a person who has already sold products, equipment, technologies, or services directly to dental clinics and understands their decision-making process, operational realities, and purchasing cycle.

This person will work directly with Cliniify's management to accelerate the acquisition of new clinics and develop a high-performing sales organization at the Canadian scale.

Main Responsibilities

• Develop and execute Cliniify's sales strategy in Canada.
• Identify, approach, and convert new dental clinics.
• Develop relationships with dental clinic owners, clinic managers, dental groups, and DSO.
• Present and demonstrate the Cliniify platform to potential clients.
• Manage the various stages of the sales cycle, from prospecting to signing.
• Develop and maintain a structured sales pipeline.
• Establish sales forecasts and track key performance indicators.
• Develop market penetration strategies by province and customer segment.
• Participate in dental industry conferences, trade shows, and events.
• Develop relationships with dental partners, distributors, and influencers.
• Collaborate with marketing teams to improve lead generation campaigns.
• Gather feedback from dentists and clinic teams to contribute to product evolution.
• Potentially participate in recruiting, training, and managing a team of sales representatives across Canada.
• Desired Profile/Required Experience
• Minimum of 5 to 7 years of B2B sales experience, preferably in the dental industry.
• Significant experience in selling products, equipment, software, or services directly to dental clinics.
• Excellent understanding of the operation of a dental clinic and its decision-making process.
• Demonstrated experience in developing new accounts and closing complex sales.
• Ability to sell directly to dental clinic owners and group leaders.
• Experience with sales targets and performance-based compensation.
• Key Assets:
• Existing professional network with dentists, dental groups, or dental distributors in Canada.
• Experience in selling SaaS software, clinic management software, or dental technology solutions.
• Experience with DSO or groups owning multiple clinics.
• Knowledge of the main dental management software used in Canada.
• Experience in launching or expanding a new product in the dental market.
• Required Skills:
• Excellent business development and negotiation skills.
• Strong ability to quickly build trust with healthcare professionals.
• Consultative sales approach.
• Ability to understand the operational and financial challenges of a dental clinic.
• Autonomy, discipline, and strong results orientation.
• Ability to adapt to a rapidly growing technology company.
• Excellent presentation and demonstration skills.
• Leadership and ability to potentially build a national sales team.
• Language Requirement:

Bilingual in French and English is required.

The person must be able to conduct professional presentations, demonstrations, negotiations, and business discussions in both languages.

What We Are Looking For

We are not just looking for a sales manager.

We are looking for a person who already knows the dental market, understands how clinic owners make their decisions, and has the credibility to discuss with dentists, managers, and group leaders.

The ideal candidate will have spent several years building business relationships with dental clinics and be enthusiastic about participating in the growth of a new Canadian technology platform.

Why Join Cliniify

Cliniify is at a strategic stage of its development and commercialization.

The Sales Director will have the opportunity to play a decisive role in:

• developing the Canadian market;
• building our sales organization;
• acquiring our first major dental groups;
• developing strategic partnerships;
• and the long-term growth of Cliniify.

This is an opportunity for a senior dental sales professional to directly participate in the growth of an ambitious Canadian technology company.

Location: Remote